Will fans buy into 'Glicked' trend to bring back buzz of Barbenheimer?
The Guardian|November 23, 2024
The great Barbenheimer clash of 2023 - when Barbie came out on the same day as Oppenheimer - will be remembered for capturing the public imagination and bringing audiences back to cinemas in droves after years of Covid-induced apathy.
Nadia Khomami
Will fans buy into 'Glicked' trend to bring back buzz of Barbenheimer?

But will film fans buy into a new portmanteau, Glicked, for the face-off between Gladiator II and Wicked? Ridley Scott's sequel to his 2000 Oscar winner, and Jon M Chu's adaptation of the beloved stage musical have been released a week apart in the UK and on the same day in the US. It is hoped the competition will inspire audiences to grab their popcorn for both - even in back-to-back screenings.

"If it has a similar effect to what it did for Barbie and Oppenheimer, it would be amazing," Paul Mescal, who stars as Lucius in Gladiator II, told Entertainment Tonight. Cynthia Erivo and Ariana Grande, who play main characters Elphaba and Glinda in Wicked, were also on board with the concept, with Erivo saying: "Glicked is what it is and that is what we should be doing."

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