Fishing for a new style in 2025? Try these on for size

After a year of clean chic, LED face masks and reformer pilates, Ellie Muir dives into the sublime and the potentially ridiculous lifestyle, wellness and fashion trends set to rule

I don't make the rules, but if you didn't spend 2024 contorting your body on a medieval-looking apparatus in a reformer pilates class, then you were embarrassingly out of touch. Well, that's an exaggeration. What I mean is that 2024 was the year that everyone and their nan's friend's cousin became wellnessobsessed. The past 12 months have seen us latch onto a range of luxury wellness trends - once exclusive to the rich and famous that have seeped down into the lives of us mere mortals.

We've witnessed reformer pilates studios appear in every city, teens (worryingly) using anti-ageing skincare products, adults becoming self-anointed pharmacists as part of the magnesium craze, and some of us falling for the "healthy" yoghurts supposedly packed with protein. And let's not forget the people wearing those creepy LED face lamps that apparently de-age you but really just make you look like Lord Voldemort. There's obviously a lot to unpack.

When it came to fashion, things got almost mundane by comparison. Across womenswear, a minimal, neutral and unremarkable aesthetic - known as the "clean girl" look became the norm. The style, involving minimal makeup, unbranded clothes and muted tones, is so ubiquitous that one influencer is suing another for "stealing" her image. The year in fashion even saw our socks targeted for derision: Gen Z deemed anything other than calf-high white socks as deeply uncool. Elsewhere, people began wearing their phones as accessories via the phone strap craze, leopard print made a comeback and Barbour-style jackets became vogueish.