While radio listening has hit a 20-year high, driven by “thriving” commercial stations, trad TV is in a trough and sinking further into it. The regulator said its weekly reach fell “by a record amount” over the last 12 months, the second year of record decline.
Less than half (48 per cent) of 16- to 24-year-olds tuned in during an average week, a sharp decline from the 76 per cent recorded in 2018. By contrast, they spent three times as long each day (1 hour 33 minutes) watching video-sharing platforms such as TikTok and YouTube. Children aged four to 15 are turning off trad TV at a similar rate, with just 55 per cent watching broadcasts each week, down from 81 per cent in 2018.
Perhaps unsurprisingly, middle-aged (45- to 54-year-old) viewers are proving slower to kick the TV habit. But the decline is under way and it is starting to speed up, with the numbers tuning in falling from 89 per cent to 84 per cent. Only the over 65s remain reliably loyal, with 95 per still sticking with trad TV.
Bu hikaye The Independent dergisinin August 01, 2024 sayısından alınmıştır.
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Bu hikaye The Independent dergisinin August 01, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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