The business, launched under the brand Indriya, aims to secure a position among India's top three jewellery retailers over the next five years. This ambitious venture is backed by an investment of 5,000 crore.
Birla will now be competing in a market that has a strong presence of other conglomerates such as Tata Group-owned Tanishq and Reliance Jewels. The other big players in the organized market are Kalyan Jewellers, Malabar Gold, Joyalukkas Jewellers and Senco Gold.
Bu hikaye The New Indian Express dergisinin July 27, 2024 sayısından alınmıştır.
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Bu hikaye The New Indian Express dergisinin July 27, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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