Eveready expects 10% topline growth this fiscal on distribution channel rejig
The New Indian Express|July 17, 2024
LARGEST battery (dry-cell) and flashlight brand Eveready is expecting a 10% growth in topline this fiscal on the back of the just-completed distribution channel rejig wherein it has slashed the number of distributors to just about 1,100 from over 5,000 earlier.
BENN KOCHUVEEDAN

The 90-year-old brand, launched way back in 1934, has been leader in dry cell battery market for decades, and have sold billions of batteries and flashlights/torchlights. Over years, it has become synonymous with the industry.

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