Grace Vera Cruz: Steering Grab to new heights
The Philippine Star|July 14, 2024
Grace Vera Cruz used to hold a nine-to-five job crisscrossing cities and small towns in Baguio, La Union and Pangasinan.
ELIJAH FELICE ROSALES
Grace Vera Cruz: Steering Grab to new heights

Fresh out of college, she started her career journey managing gas stations in northern Luzon for Shell Philippines – a humble beginning for a woman who will someday lead a male-dominated, tech-driven company.

An astute business leader, it’s no coincidence that Grace was given the tough job of leading the Philippine operations of Grab at the height of COVID pandemic in 2020. The Singapore-based company, Southeast Asia’s largest ridehailing service and leading super-app, must have seen in Grace the mark of a formidable and effective leader: passionate and dedicated. Someone who could steer Grab out of the pandemic-induced challenges and propel the company to greater heights, post-pandemic and beyond.

Grace obtained her Bachelor of Science degree in Business Economics from the University of the Philippines in Diliman. As a student of economics, Grace had to prove her mettle under the tutelage of the country’s brightest economists. She says learning economics under the likes of Raul Fabella, Cayetano Paderanga Jr., Benjamin Diokno and Solita Monsod was an achievement in itself. Among them, however, her favorite was Paderanga.

Her admiration for the former socioeconomic planning chief stems from his dedication to serving the government even in difficult times. Paderanga served the first Aquino presidency between 1990 and 1992, at a time when the economy was getting up from the Martial Law shambles. After that, Paderanga returned to public service from 2010 to 2012 under the second Aquino administration in the aftermath of the 2008 global financial crisis.

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