In a rare move, Toyota Motor Philippines Corporation (TMP) recently opened the gates to its sprawling 78-hectare, Philippine Export Zone Authority (PEZA)-accredited Santa Rosa, Laguna facility to guests and select members of the media. More specifically, the company allowed an even more exclusive look at its manufacturing operations – giving us permission to document the goings-on via video and photography.
The star of the show was, of course, the Tamaraw – TMP’s returning commercial vehicle nameplate just launched publicly last Friday and whose first units will arrive at showrooms early next year. Verily, the event was fittingly staged at the location where the TMP assembly lines churn out the Vios and Innova because the Tamaraw has joined these models as very proudly Philippine-made.
Appropriately, too, members of the TMP team comprised the bulk of the audience at the gym where the various iterations of the model were unveiled in a "roll-off" ceremony.
"I have great confidence that the Tamaraw will be a resounding success in the Philippines, truly a game-changer, and will meet the evolving demands of our customers and strengthen further our footprint in this market," said Toyota Asia Region Deputy CEO Hao Quoc Tien in his speech, personally addressing the TMP team, key stakeholders, government partners, and members of the media.
He described the local assembly of the Tamaraw as "a capability breakthrough, being first of its kind in the Southeast Asian region."
Bu hikaye The Philippine Star dergisinin December 11, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye The Philippine Star dergisinin December 11, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Audi Q8 e-tron leads the way in luxurious, 100% electric travel
The latest version brings sophistication to long-distance trips — like when driving to the City of Pines
Mazda Fan Festa PH 2024 draws over 300 Mazda vehicles
With its premium positioning over the last several years, Mazda has become more of a niche brand for discerning car buyers than one for traditional mass-market Japanese car buyers.
Why the next-gen Tamaraw will redefine the lifestyle/workhorse vehicle
In a world of crossovers and other multi-tasking vehicles, few hold the massive potential of being the ultimate jack-of-all-trades vehicle like the new next-generation Tamaraw.
Toyota Foundation, DENR partner to save the tamaraws
The Toyota Tamaraw has been such an iconic nameplate in the Philippines. It was a game-changer of its time - kind of like a then-new concept vehicle that Filipinos never knew they absolutely needed in their lives.
Homegrown workhorse
The Toyota Tamaraw is proudly made by Filipinos for Filipinos
TOYOTA UNVEILS THE NEXT-GENERATION TAMARAW
After months of build-up, Toyota Motor Philippines (TMP) has finally officially launched the next-generation Tamaraw in the Philippines.
Netflix's 'One Hundred Years of Solitude' hits screen in Havana
Hundreds of fans gathered outside the Yara cinema in Cuba's capital on Friday evening for a screening of the first TV adaptation of one of Latin America's most beloved novels, a mammoth challenge taken on by streaming giant Netflix.
IAN VENERACION LEADS THE ENSEMBLE CAST OF REIN ENTERTAINMENT'S 'DRUG WAR'
IAN VENERACION leads the ensemble cast of Rein Entertainment's upcoming crime action series \"Drug War: A Conspiracy of Silence.\" He plays Father Tom Carillo, a priest who finds himself in the middle of the chaos, conflicts and moral complexities surrounding the country's war on drugs.
WHY NADINE LUSTRE IS FASCINATED WITH HORROR
Is Nadine Lustre the new horror queen?
Jeniffer Maravilla sings 'Di Na Pwede' with more feelings this time
Jeniffer Maravilla further flexes her vocal muscles and broadens her musical horizons by releasing the single 'Di Na Pwede' with GMA Playlist.