At present, the US leads the global E&M market by revenue, with China in the 2nd place and India at the 9th. More importantly for India, the Indian E&M industry is projected to grow at a CAGR of 8.3 per cent to hit Rs 3,65,000 Crore ($19.2 billion), outpacing the global rate of 4.6 per cent.
That's not all. This shift towards cord-cutting is expected to accelerate. Traditional TV advertising will grow at a 4.2 per cent CAGR between 2023 and 2028, while global revenues are set to drop by nearly 1.6 per cent. India is poised to become the fourth-largest TV advertising market by 2026.
If a recent global study by PwC is anything to go by, India's Entertainment & Media sector is on the cusp of a major transformation. Key growth drivers such as digital advertising, OTT platforms, online gaming, and Generative AI are shaping the future of the industry.
Bu hikaye The Statesman dergisinin December 18, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye The Statesman dergisinin December 18, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Rahul underlines importance of sticking to basics in Test cricket
After his failure to replicate the success of Perth in Adelaide, there were growing calls of dropping KL Rahul back to No.6, but the Karnataka right-hander continued to enjoy the backing of the team management, and walked out as the opener at the Gabba.
India to host World Boxing Cup Final 2025 and World Boxing Congress
The Boxing Federation of India (BFI) on Tuesday announced that the country has been awarded the hosting rights for the prestigious World Boxing Cup Final 2025 and the World Boxing Congress 2025, scheduled to take place in November next year.
BGT 2024-25: Injured Hazlewood likely to miss remainder of series
Australia's decision to rush back Josh Hazlewood for the Gabba Test backfired as the 32-year-old broke down in the middle of the third Test of the Border-Gavaskar Trophy, and potentially runs the risk of missing the remainder of the ongoing Test, and the series, as well.
England become first team to feature in unwanted record
Records flattened one after another after New Zealand gave a perfect send-off to their stalwart Tim Southee in the third Test against England on Tuesday.
Cummins becomes captain with third-highest Test wickets
Australian skipper Pat Cummins reached another high in his career, as he overtook legendary Garfield Sobers (West Indies) and Daniel Vettori (New Zealand) to become the player with third-highest wickets as a captain.
Indian tail frustrates Australia by avoiding follow-on in Brisbane Test
Jasprit Bumrah, Akash Deep defy Aussie bowling attack after KL Rahul, Ravindra Jadeja hit half-centuries
Korou Singh extends Contract with Kerala Blasters FC
Indian Super League (ISL) outfit Kerala Blasters FC announced that young attacker Korou Singh Thingujam has signed a contract extension with the club until 2029, an ISL press release stated.
Sandhu, Kang share lead at Asian Tour Qualifying School
Veteran Korean golfer Kyung-nam Kang and India's Ajeetesh Sandhu's bids to secure coveted Asian Tour cards for next year started perfectly on Tuesday when they took a share of the first-round lead in the Final Stage of the Qualifying School at Lake View Resort and Golf Club, Thailand.
Nigeria's Lookman on top at African Football Awards
Nigeria forward Ademola Lookman has been named the 2024 African Footballer of the Year at the Confederation of African Football (CAF) Awards in Marrakech, ESPN reported.
Slot feels 'pity' for sacked Southampton coach Russell
Following a 5-0 home defeat to Tottenham Hotspur on Sunday, Southampton sacked their manager Russell Martin, with the side currently bottom of the Premier League table.
