Arijit Basu, managing director of Tide Water Oil Co (India) Limited said in the two wheeler sector our presence is quite strong. We have entered the commercial vehicle market and doing quite well. The strategy in the lubricant industry has now been progressively shifting from sales push to brand pull. The acquisition of Veedol International Limited and Veedol UK Limited (formerly Price Thomas Holdings Limited) bestowed competitive edge unfolding promising opportunities globally. Veedol has entered into a contract with US based company Blaster Corporation and this will push Veedol forward."
"The Make in India drive will help many local industries to grow and move forward and there like refrigeration industry Veedol will play a big role by manufacturing the lubricants required for the industry.
Bu hikaye The Statesman dergisinin September 16, 2023 sayısından alınmıştır.
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Bu hikaye The Statesman dergisinin September 16, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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