Plastic fantastic
The Sunday Mirror|July 23, 2023
BARBIE | Cert 12A | In cinemas now
ANDY LEA
Plastic fantastic

Been anywhere near the internet recently? Then you may feel like you’ve had enough of Barbie already. A ruthlessly efficient marketing campaign has involved over 100 brand collaborations and a barrage of viral memes, and even an Airbnb listing for Barbie’s Dreamhouse.

But toymakers-turned-film producers Mattel have saved their smartest move for the big screen.

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