THE SQUEEZE IS ON
The Sunday Mirror|May 21, 2023
Toothpaste hit by price hikes
SASKIA ROWLANDS
THE SQUEEZE IS ON

CASH-STRAPPED shoppers are feeling the cost of living bite again as toothpaste brands hike prices and cut pack sizes.

In the latest example of "shrinkflation", where products get smaller but prices get bigger, a regular tube of Colgate Max Whitening Complete is down 15ml but £1.99 dearer.

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