Roots looks to grow its activewear offerings
Toronto Star|September 14, 2024
Roots Corp. may have built its brand on all things comfy and cosy, but its CEO says activewear is now “really becoming a core part” of the brand.
TARA DESCHAMPS

The category, which at Roots spans leggings, tracksuits, sports bras and bike shorts, has seen such sustained double-digit growth that Meghan Roach plans to make it a key part of the business’ future.

“It’s an area you will see us continue to expand upon,” she told analysts on a Friday call.

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