You’re reading this because you are willing to learn, willing to unlock a brand new field that’s probably never been available to you. Why? Because no one is teaching it. We’re going to change that. The first rule to successfully selling your photography as art is that you have to learn to take off your artist hat and put on the art marketer hat. It’s tough love, but to sell your own photography, you have to shift from creating art that merely fulfils you, to reverse engineering what the customer wants to buy and is willing to pay for.
So, what does this mean in the real world? Let’s explore how to make your photographic art work for you.
Understand the market
When I was in my late teens, I worked professionally in interior design. A customer walked in who had just purchased a new house. His home was completely unfurnished and he was confused about his next step. He asked me for my opinion, so I gave it to him. He thanked me, told me he’d think about it and left. My mentor pulled me aside and asked “Why did you do that?” I was puzzled. “He asked for my opinion, and I gave it to him. What else was I supposed to do?” My mentor smiled. “How about finding out what he wanted, what his interests were? Look into his mind, see what he truly desired and then show that to him.”
Bu hikaye Digital Photographer dergisinin Issue 256 sayısından alınmıştır.
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Bu hikaye Digital Photographer dergisinin Issue 256 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Apply a stylised detail enhancement
Give your photos a movie aesthetic with the bleach bypass effect in Photoshop
Sony FE 16-25mm f/2.8 G
Matthew Richards investigates this lightweight wide-angle zoom lens with a unique focal range
Nikon Z 28-400mm f/4-8 VR
This lens offers everything from wide-angle to super-telephoto reach, says Matthew Richards
Novo Helix T50 Carbon Fibre Tripod
Adam Waring discovers an unfeasibly small yet feature-packed travel tripod
OM System OM-1 Mark II
James Artaius finds the OM-1 Mark II has features that you wish your camera did
How do I get into events photography?
Jules Renahan, owner of Jules Renahan Photography and co-founder of PhotoHound, tells us what to expect when photographing events
Career advice
This issue, Claire Gillo looks at the logistics behind running a photography business and talks to an events photographer
My dream photo kit
With help from used camera gear specialists MPB, we've created an expert photographer's fantasy camera kitbag
Create wet plate portraits
Recreate the collodion process for enhanced detail
Fine-tune colour and saturation
Use Lightroom's extensive controls to enhance individual colours in your shots