SCHAUB'S BURGERS AND melted ice cream: Those are the food items logged in my memory from the night I first met Sima Sistani. This was a decade ago, before she became the chief executive of WeightWatchers. Sistani was working at Yahoo, and I had just moved to Silicon Valley. A mutual friend connected us, and Sistani invited me over for dinner. I accepted with "What can I bring?"¶ This is how I ended up buying charcoal-colored beef patties at her preferred butcher. That night we talked about Yahoo's content business. We talked about Sheryl Sandberg's Lean In. We talked for so long the ice cream became soup in our bowls. It was some kind of indoctrination into the Valley. It was also evident that Sistani wanted to be someone. Her sharp observations about the tech industry continued long into the night. What wasn't obvious-because why would it be, and whose business was it anyway-was that Sistani was logging her food in the Weight Watchers app. She and her husband had recently had their first baby, Adrian, and she was attempting to lose the weight she'd gained during pregnancy.
Sistani's career has been a winding one. After jobs at Goldman Sachs, Creative Artists Agency, and a short-lived tech startup, she became the head of media for Yahoo-owned Tumblr. Then the VP of media for Meerkat, a buzzy livestreaming video startup. She and a Meerkat founder decided to stealthily launch a second live-video app called Houseparty. In 2019, Epic Games acquired that venture for a reported $35 million.
Bu hikaye WIRED dergisinin July - August 2023 sayısından alınmıştır.
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Bu hikaye WIRED dergisinin July - August 2023 sayısından alınmıştır.
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Spin Cycle - To study tornadoes, it helps to wear a skirt (and rocket launchers).
To study tornadoes, it helps to wear a skirt (and rocket launchers). When the Dominator is about to intercept a tornado, Timmer uses a two-prong system to anchor the vehicle. Air compressors lower the car so its thick rubber skirt nearly touches the ground, and spikes wedge 6 inches into the earth to firmly prevent the vehicle from liftoff. Timmer and ONeal have seen roughly 65 tornadoes in the past six months. It was a historic amount, ONeal says. A lot of meteorological setups are busts, but every day we drove out this year, we felt like we would see a tornado.
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Piece of Mind - This diagram maps 1 cubic millimeter of the brain-but its unprecedented clarity deepens the mysteries of cognition.
This diagram maps 1 cubic millimeter of the brain-but its unprecedented clarity deepens the mysteries of cognition. Although this image wouldn't look out of place on a gallery wall alongside other splashy works of abstract art, it represents something very real: a 1-cubic-millimeter chunk of a woman's brain, removed during a procedure to treat her for epilepsy. Researchers at Harvard University stained the sample with heavy metals, embedded it in resin, cut it into slices approximately 34 nanometers thick
I Am Laura Kipnis-Bot, and I Will Make Reading Sexy and Tragic Again
WHEN A FLATTERING EMAIL ARRIVED inviting me to participate in an AI venture called Rebind that I'd later come to think will radically transform the entire way booklovers read books, I felt pretty sure it was a scam.
DAMAGE CONTROL
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CAN THE U.A.E. REALLY MAKE RAIN ON DEMAND OR IS IT SELLING VAPORWARE?
THE HOLE IN THE MAP OF THE WORLD
ON THE SURFACE, THERE'S NOTHING UNUSUAL ABOUT IT. JUST A SPOT OF OCEAN. BUT BENEATH THE WAVES LURKS SOMETHING INCREDIBLE: A MASSIVE WATERFALL. AND IN ITS MYSTERIOUS DEPTHS, THE FATE OF THE WORLD CHURNS.
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The deadliest environmental threat to city dwellers worldwide isn't earthquakes, tornadoes, flooding, or fire. It's heat.
TERMINAL VELOCITY
IT WAS 2 AM at Denver International Airport, and Jared Murphy was only a few hours into a planned 17-hour layover.
THE ETERNAL TRUTH OF MARKDOWN
If the robots take over, we should at least speak their language.
