British Cycling has signed a long-term partnership with the multinational oil and gas giant Shell, that will bring in "wide-ranging support and investment".
The eight-year deal makes Shell UK an "Official Partner" of British Cycling, which has previously been sponsored by Sky and HSBC. Since the end of 2021, BC has been without a top-level sponsor but Shell will take a lower role than lead sponsor in the deal, which runs until 2030.
Bu hikaye CYCLING WEEKLY dergisinin October 13, 2022 sayısından alınmıştır.
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Bu hikaye CYCLING WEEKLY dergisinin October 13, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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