If you've been watching professional cycling for years, you'll have found yourself drawn in by the continual changes of colours and names adorning the riders. The lurid, Liquorice Allso ort appearance of the pro peloton is full of surprises each year: what's that new sponsor? What's the company behind the name, how do they make their money, and why are they using cycling to market themselves?
This year is no different. So if you thought that Visma was a breed of dog or wondered how a Saudi Arabian city came to sponsor a cycling team, this feature is for you. Here's the lowdown on those strange names and logos to keep you fully informed as you lie back and lap up the action this summer.
What do they do?
It's possible that your showerhead or bathtub was made by the German company. The firm's top-selling kitchen products include sinks and taps.
Frequently lauded for their stylish and efficient designs, Hansgrohe has more than 2,500 registered patents, has been a world leader in the creation and innovation of "household water systems" for over a century.
Why do they sponsor a team?
Upon extending its co-title sponsorship with Bora - maker of hobs and cooktop extractors in 2018, Hansgrohe stated: "Our primary goal has been to increase global consumer awareness for our premium products. The resulting brand awareness affirms this decision."
Fun fact: Hansgrohe created the first-hand shower with different spray modes.
Best known for: Research found that nine out of 10 consumers agreed that the Raindance Select S was "the best shower of all time"
CW's favourite product: The Rainmaker Select Showerpipe 460 3jet is ideal after a long bike ride when you're in need of a soothing shower. and relaxing shower. Other shower heads are available!
What do they do?
Bu hikaye Cycling Weekly dergisinin April 04, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Cycling Weekly dergisinin April 04, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
"We tore around the Sydney suburbs at 60kph in a terrifying, feral pack"
Fast, furious and furry tales from Australia
RIDDEN AND REVIEWED BROMPTON G LINE £2,499
A Brompton for running riot in both town and country
How do different gravel conditions impact your tyre choice?
There are a myriad of tyres on the market but selecting the right one is easier than you think
FEAST OF SWEDEN
Soon after landing in Gothenburg, I began to realise how little I knew about Sweden.
THE WORLD'S GREATEST GRAVEL EVENTS
Globe-trotting gravel racer Joe Laverick chooses his eight favourite events, from coastal Wales to the wilds of Kenya
THE CALL OF THE WILD
Tempted to embark on a long-distance bike adventure? Let former round-the-world record holder and author Julian Sayarer inspire you to strike out and hit the road
Saint Piran accused of using non-UCI legal bikes
Cornish team also alleged to owe former staff tens of thousands of pounds
JOE LAVERICK GETTING INTO THE FEED ZONE
I've ridden through hundreds of feed zones in my time racing a bike.
Lowden not ready to stop after retirement
Former Hour record holder eyes UK time trial scene
Pogačar makes history (again) at Lombardia
Slovenian makes it four in a row at the late-season Italian Monument