One of the key elements that made the iPhone a game-changer was its operating system, iOS, now the company's superpower.
IOS: A RUNAWAY SUCCESS FOR APPLE
Developed by Apple specifically for its devices, iOS has become an essential part of the “Apple experience,” seamlessly integrating with the hardware and delivering a user-friendly and reliable interface. iOS is the backbone of the iPhone, and iPadOS, a forking of the software, is the same for the iPad. iOS is designed to work seamlessly with the iPhone’s hardware, creating a cohesive and intuitive user experience. From the smoothness of scrolling and navigating through apps to the responsiveness of touch gestures, iOS ensures that every interaction with the iPhone feels natural and effortless. iOS plays a vital role in enabling the integration of hardware and software features that make the iPhone unique. For example, features like Face ID, the TrueDepth camera system, and the advanced haptic feedback engine are all made possible by the tight integration between iOS and the iPhone’s hardware. This optimisation level allows Apple to deliver an unparalleled user experience that sets the iPhone apart from its competitors. Sure, Apple is not the dominant player in the smartphone industry - Android holds a much larger market share than Apple’s meagre 30%. Still, it’s well-regarded as the best smartphone operating system in the world and one that rivals regularly try to copy. In the United States, however, Android is much less dominant: Apple continues to dominate at 57.22% market share, beating Android by a 14.83% difference thanks to a loyal audience.
THE HISTORY OF IOS
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