The documentary “Inside Track: The Business of Formula 1 " will debut Nov. 16 on CNBC ahead of the inaugural Las Vegas Grand Prix. The Las Vegas race is a third stop in the United States this season as F1 has expanded through North America behind a burst of popularity sparked by Netflix’s own docudrama on the series.
While the “Drive To Survive” series on Netflix focuses on the competitors and the drama of F1, the CNBC one-hour documentary will analyze the finances, revenue, and expansion of the series, as well as the role of sponsors.
CNBC anchor and documentary host Sara Eisen said the the program is a “true passion project for me.”
“I was initially drawn to F1 because my two young children love the sport, but once we started watching the races together, I realized there was something undeniably fascinating from a business perspective that demanded a full exploration of the sport as it reaches new heights in America,” Eisen said.
She said the program will explore how the business of F1 “stands firmly at the intersection of sports, technology and culture.”
Eisen will take a closer look at attendance, viewership, and market value, as well as next month’s Las Vegas race that is being promoted by F1. Eisen reports from four different F1 venues and had access to Liberty Media CEO Greg Maffei, who discusses the series’ growth since Liberty took over the commercial rights in 2017.
Eisen also interviewed F1 CEO Stefano Domenicali, as well as team leaders from Red Bull, Mercedes, McLaren and Haas, and drivers Lewis Hamilton, Kevin Magnussen and Nico Hulkenberg. She delves into engineering, revenue sharing agreements and Red Bull’s recent domination and its effect on competition and viewership.
Bu hikaye AppleMagazine dergisinin October 27, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye AppleMagazine dergisinin October 27, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
AUSTRALIA PROPOSES LEGAL MINIMUM AGE FOR CHILDREN ACCESSING SOCIAL MEDIA
The Australian government this week promised to legislate this year to enforce a minimum age for children to access social media, but it has yet to announce how ages will be verified.
SWEDEN JOINS COUNTRIES SEEKING TO END SCREEN TIME FOR CHILDREN UNDER 2
Sweden says children under the age of 2 should not be exposed to any digital screens.
TELEGRAM CEO DEFENDS HIMSELF AGAINST FRENCH CHARGES IN FIRST PUBLIC COMMENTS
Telegram founder and CEO Pavel Durov promised to step up efforts to fight criminality on the messaging app, his first public comments since French authorities handed him preliminary charges for allegedly allowing the platform’s use for criminal activity.
GOOGLE AND APPLE LOSE THEIR COURT FIGHTS AGAINST THE EU AND OWE BILLIONS IN FINES AND TAXES
Google lost its last bid to overturn a European Union antitrust penalty, after the bloc's top court ruled against it Tuesday in a case that came with a whopping fine and helped jumpstart an era of intensifying scrutiny for Big Tech companies.
EU'S TOP COURT DISMISSES APPLE'S FINAL APPEAL AGAINST ORDER TO PAY IRELAND 13B EUROS IN BACK TAXES
Apple this week lost its last bid to avoid paying 13 billion euros ($14.34 billion) in back taxes to Ireland, in a finale to a dispute with the European Union that centered on sweetheart deals that Dublin was offering to attract multinational businesses with minimal taxes across the 27-nation bloc. The final decision by the EU's top court was quickly hailed as a landmark victory over corporate greed.
US POSTAL SERVICE SQUEEZE ON SHIPPING CONSOLIDATORS COULD RAISE CONSUMER COSTS
The U.S. Postal Service said this week that it is ending discounts that shipping consolidators such as UPS and DHL use to get packages to the nation's doorsteps, in a move meant to help the Postal Service slow losses but that could see the higher costs passed on to consumers.
BATTERY-POWERED DEVICES ARE OVERHEATING MORE OFTEN ON PLANES AND RAISING ALARM
Devices powered by lithium-ion batteries are overheating more often during airline flights and passengers often put them in checked bags that go into the cargo hold, where a fire might not be detected as quickly.
GEORGIA SCHOOL SHOOTING HIGHLIGHTS FEARS ABOUT CLASSROOM CELLPHONE BANS
Huddling for safety in classrooms as gunfire rang out, students at Apalachee High School texted or called their parents to let them know what was happening and send what they thought could be their final messages. One student texted her mother to say she loved her, adding, “I’m sorry I’m not the best daughter.”
TEXAS PARENTS GAIN NEW TOOLS TO CONTROL THEIR TEEN'S SOCIAL MEDIA USE
Parents of Texas children under 18 can now monitor and restrict their child's activity on digital platforms including Facebook and Instagram - but only if they know their child uses the service.
APPLE EMBRACES THE AI CRAZE WITH ITS NEWLY UNLEASHED IPHONE 16 LINEUP
Apple on Monday charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest attempt to latch onto a technology trend and transform it into a cultural phenomenon.