Many boutique and mid-size coffee producers and retailers have a unique story to tell but little way of getting potential consumers to connect with their product through their coffee brand marketing. Your brand might have a long, interesting history, it might improve the livelihood of coffee-farming communities, or perhaps, is focused on sustainability efforts: All these vital and potentially unique selling points relevant to your coffee brand reputation or coffee shop story can be lost in the fog of the retail shelf, or on a crowded menu.
Coffee packaging has limited room to include all this information, so your unique brand may end up blending in with others. Maybe your coffee brand already has a Quick Response or QR Code printed on its packaging leading to some static ingredient or promotional information but does not then take full advantage of the power to enhance coffee brand loyalty or stand out from the competition. Many boutique coffee brands may still be at the stage of still trying to get consumers to even try their brand of coffee, especially if its bean quality, sustainability or fairtrade origin push prices above others.
Coffee drinkers want insightful QRs
Many also may not know that including a QR-code on their packaging, not only for digital payment but to display meaningful content, can attract more consumers to their brand. According to data, a third of US consumers scanned a QR code in the last week, while almost an additional third have done so in the last month.
Bu hikaye Food & Beverages Processing dergisinin September 2024 sayısından alınmıştır.
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Bu hikaye Food & Beverages Processing dergisinin September 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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