Selling Motorized Window Shades

nighing condo Experts Weigh in on Increasing the Value of a Home While Making Money as Integrators

- Richard LaLiberty

Every home has windows and lots of them. For custom integrators, windows represent an attractive and profitable way to further enhance the convenience, comfort, and style of a home. In this era of automation and innovative technology, motorized window shades have emerged as a game-changing solution.

As the demand for smart solutions continues to rise, integrators have a unique opportunity to tap into the market for motorized window shades. They help to increase the value of a home while adding a substantial profit margin for integrators. However, selling motorized window shades requires more than just offering a product — it necessitates a strategic approach to effectively meet customer needs and drive sales.

For some integrators, the idea of selling motorized shades seems more fitting for interior design businesses. Yet, there’s something that installers know that designers and architects don’t: how to integrate technology.

Shades are a natural fit in the world of AV. Behind the fabric options, motorized window shades are, at their core, another piece of the smart home experience. Homeowners want to bring their shading under the same control as their lighting or home control system. Shading is also a component of human-centric lighting, a growing trend for homes looking to reap the productivity, wellness, and lifestyle benefits of circadian lighting. In fact, CEDIA’s 2022 Integrated Home Market Analysis listed lighting and shading among its top categories experiencing the most growth.