FROM SERVICE TO EXPERIENCE: REDEFINING CUSTOMER ENGAGEMENT IN THE INDIAN IT SECTOR
Siliconindia - India Edition|October 2024
A decade ago, during AI's nascent stages, the definition of exemplary customer service centered on optimizing touchpoints and developing attractive products.
Dhanashree Bhat
FROM SERVICE TO EXPERIENCE: REDEFINING CUSTOMER ENGAGEMENT IN THE INDIAN IT SECTOR

However, the current landscape has undergone significant transformation. Today's consumers expect more - they seek personalized recognition from brands, a deep understanding of their requirements, and a meaningful connection.

The conventional vendor-client dynamic has evolved into a mutually advantageous partnership. Leaders now design customer journeys that extend beyond basic expectations, resonating with each client's distinct needs. Nonetheless, this paradigm shift necessitates more than technical proficiency; it necessitates empathy and an unwavering commitment to comprehending the customer's perspective.

Strategic Navigators, Not Siloed Vendors

Navigating this experience-driven shift requires moving beyond basic vendor models. IT companies are working closely with their clients, becoming essential partners that focus on understanding and improving the experiences of end users.

Co-innovation models extending far beyond surfacelevel implementations are extremely important to architect solutions to meet specifications and measurably elevate experiences in ways that catalyze tangible business growth for clients.

Overhauling Entrenched Mindsets

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Bu hikaye Siliconindia - India Edition dergisinin October 2024 sayısından alınmıştır.

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