This leaves the IOC without a Japanese sponsor with the focus now expected to shift to the Middle East and India for new sponsorship income.
Japanese sponsors have turned away from the Olympics, likely related to the one-year delay in holding the 2020 Tokyo Olympics. The delay reduced sponsors’ visibility with fans not allowed to attend competition venues, increased costs, and unearthed a myriad of corruption scandals around the Games.
The three are among 15 of the so-called TOP Olympic sponsors. The 15 paid a total of more than $2 billion to the IOC in the last four-year Olympic cycle.
Toyota Motor Corp. confirmed it would not not renew its sponsorship after the Paris Games, which closed in August.
Chairman Akio Toyoda told a meeting of U.S. dealerships last month that the IOC’s goals didn’t match the automaker’s vision.
“Honestly, I’m not sure they (IOC) are truly focused on putting people first. For me, the Olympics should simply be about watching athletes from all walks of life with all types of challenges achieve their impossible,” Toyoda said in English.
Bu hikaye Techlife News dergisinin October 05, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Techlife News dergisinin October 05, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
OFFSHORE WIND INDUSTRY SAYS 'MISINFORMATION' FROM FOES IS A STRONG HEADWIND IT MUST FIGHT
The U.S offshore wind energy industry says it needs to fight back against disinformation being spread by opponents of wind farms.
HOW TO PROTECT YOURSELF FROM SCAMMERS OFFERING FAKE JOBS
Between finding openings, sending out your resume and interviewing, looking for a job is tough. Now a growing trend of scammers impersonating recruiters is making it even harder.
HOW TO PREPARE YOUR BODY AND MIND FOR THE END OF DAYLIGHT SAVING TIME
The good news: You will get a glorious extra hour of sleep. The bad: It’ll be dark as a pocket by late afternoon for the next few months in the U.S.
IN 'IBELIN' AND 'GRAND THEFT HAMLET,' VIDEO GAME REALMS DRAW FILMMAKERS WITH VIRTUAL CAMERAS
Film productions often wrestle with shifts in the weather, the threat of the crew going into overtime or the fading of a day’s light. Less common are concerns over the cast slipping off the top of a blimp.
RESEARCHERS SAY AN AI-POWERED TRANSCRIPTION TOOL USED IN HOSPITALS INVENTS THINGS NO ONE EVER SAID
Tech behemoth OpenAI has touted its artificial intelligence-powered transcription tool Whisper as having near “human level robustness and accuracy.”
WORLD SERIES GAME 3 AVERAGES 13.64 MILLION.BEATS 'MONDAY NIGHT FOOTBALL'
The World Series beat “Monday Night Football” in the battle for television viewers.
FITNESS APP STRAVA GIVES AWAY LOCATION OF BIDEN, TRUMP AND OTHER LEADERS, FRENCH NEWSPAPER SAYS
An investigation by French newspaper Le Monde found that the highly confidential movements of U.S. President Joe Biden, presidential rivals Donald Trump and Kamala Harris, and other world leaders can be easily tracked online through a fitness app that their bodyguards use.
GOOGLE'S MONEYMAKING MACHINE STILL PUMPING OUT MASSIVE PROFITS DESPITE MULTIPLE THREATS
Google is still thriving while the company navigates through a pivotal shift to artificial intelligence and battles regulators trying to topple its internet empire.
ROBERT DOWNEY JR. SAYS HE 'INTENDS TO SUE' ALL FUTURE EXECUTIVES WHO USE HIS AI REPLICA
Robert Downey Jr. doesn’t think Marvel executives would ever recreate his portrayal of Tony Stark using artificial intelligence. But if they did, he would lawyer up — even posthumously.
APPLE LAUNCHES THE IPHONE INTO THE AI ERA WITH FREE SOFTWARE UPDATE
Apple is releasing a free software update that will inject its first dose of artificial intelligence into its iPhone 16 lineup as the trendsetting company tries to catch up with technology’s latest craze.
