Make yourself at home

Looking for extra space, flexibility and community spirit? The extended stay sector continues to broaden its offering to cater to all types of traveller

- HANNAH BRANDLER

I'm lounging on a comfy tweed sofa at 65 Harley Street. No, I'm not in the waiting room for a swish private clinic, but rather my lounge at the newest property from luxury apartment collection Living Rooms, where flats in a Grade II listed building have been lovingly restored by Barbara Weiss Architects with cosy interiors by Waldo Works.

Five minutes into my stay and I'm already claiming the house plants, antique Persian rugs, framed prints and stylish coffee table books as my own. It's a good marker of how far extended-stay properties have come, resembling an actual 'home away from home' rather than the boring and, dare I say, clinical spaces that once dominated the market.

"Guests choose our apartments for the extra space, flexibility and independence they provide, which traditional hotels often lack. As more people embark on extended trips for business or leisure, the need for accommodations that feel like home has grown significantly," explains Tracy Lowry, founder of Living Rooms.

Today's brands match comfortable, characterful spaces with convenient hotel traits such as 24-hour reception or concierge and security. But it's more than just having beautiful, functional spaces.

Serviced apartment providers are increasingly tapping into the true meaning of home, from helping clients discover the local community to sorting life admin. At 65 Harley Street, guests have access to private GP services via SOLICE health-care and special rates at the Third Space Health Club. You can also make the most of the lavish location by hosting friends or clients - the company has partnered with Hometainment where you can hire private chefs and professional bartenders.

The variety of accommodation options in the market is further testament to this increased personalisation, ranging from independent apartments with fully equipped kitchens to aparthotels with hotel-style facilities, and even co-living properties (flats with shared kitchens).