Germany's Strides in Tourism A Path of Growth and Sustainability

In a recent media discussion, Romit Theophilus, Director, GNTO India), and Georg Enzweiler, Deputy Head of Mission, German Embassy, signal tourism rebound. Trends show growth in balanced business-leisure trips, online bookings, and diverse trip types. Efforts address visa issues. Strong post-pandemic reputation, affordability, and sustainable initiatives noted.

- Vartik Sethi

Global Reach

At the outset, Theophilus highlighted the extensive global network of the German National Tourist Office, which boasts 25 agencies covering more than 41 countries, facilitating and enhancing their tourism efforts. In India, the office is located in Delhi, with Theophilus and his team at the helm. The media interaction proudly revealed that the German National Tourist Board achieved the esteemed Green Globe certification for the 2022-2023 period, symbolising its commitment to sustainability. This achievement was particularly notable as they secured the highest standard, positioning them as a platinum member within the Green Globe community. The optimism resonating in the industry was palpable, with Theophilus expressing excitement for the upcoming year after the substantial progress made in 2022.

Tourism Rebound

The travel volume to Germany is on a remarkable rebound, almost reaching prepandemic levels. The occupancy rates in hotels have surged, and the ambiance in Germany is a reflection of hope, gratitude, and joy. The media interaction provided insights into the significant increase in overnight stays, highlighting that although the figure for 2022 was 65 per cent of the 2019 level, the trajectory in 2023 appears promising, with projections ranging from 70 per cent to 80 per cent compared to 2019.

Diversified Travel Trends