2023 Wedding TRENDS

Infused with passion and power of red, there's no end of Viva Magenta's potential tie-ins for your wedding, from trousseau to table-setting.

- Nupur Sarvaiya

Janhvi Kapoor in Tarun Tahiliani

MAROON MAGIC 

It sits between blue and red, warm and cool. It is, to quote its creators, "brave, fearless and pulsating". It is Pantone's Colour of 2023, Viva Magenta. Its versatility lies in the fact that you can play with the rich hue in every aspect of your celebrations. A Viva Magenta lehenga would be just as elegant as exuberant décor in the shade. Check out our all-inclusive Viva Magenta guide to infuse it in your wedding. Welcome to the Magentaverse!

Sobhita Dhulipala in Saaksha & Kinni

Aditi Rao Hydari in Payal Khandwala

Ranveer Singh in Rohit Gandhi & Rahul Khanna

Parineeti Chopra in Payal Khandwala

Kiara Advani in Arpita Mehta

In the STARS

A close relative to crimson red and deep raspberry, Viva Magenta has been making a headway everywhere, from the runways to celebrity closets. A number of stars have exuded the colour's va-va-voom with their traditional wear choices for various professional and social events. Sharara sets, saris, lehengas or even suits, they have showcased its appeal in a spectrum of silhouettes.

Gaurav Gupta

Zuhair Murad

Zuhair Murad

Carolina Herrera

Pankaj and Nidhi

GOWN

Brides who desire glam and glitter, we'd place our bets on an ornate gown. Be it twinkling metallics, beading or crystals, your options are endless. From A-line dresses to ball gowns, there's a wide array of silhouettes too. And here's our edit of the best Viva Magenta gowns you can grace for an unforgettable look on your sangeet or wedding reception.

Ridhi Mehra

Falguni Shane Peacock

Varun Bahl