If it wasn't for a New Orleans couple looking for a midlife adventure in 1983, the world may never have known the name Jenny Craig or the weight-loss empire she founded Downunder.
The billion-dollar idea came about after Louisiana-born former dental hygienist Jenny Craig, a divorced mum of two daughters, met fitness entrepreneur Sidney Craig in 1970, when she was working at one of his weight-loss centres.
They fell in love and decided to join forces. Together, they built his Body Contour company into a booming business, with 140 centres in the States, before selling it on the condition they didn't open a rival business in the US for two years.
CELEBRITY ENDORSEMENT
With the now-married couple cashed-up and both aged 50, they decided to move to Melbourne, where they opened the very first Jenny Craig centre. The mix of pre-packaged, low-calorie meals and one-on-one counselling proved to be a smash hit.
"I'm sure there were a lot of people who would not be willing to take that risk, but we knew we would be successful," Jenny said in a 2019 interview.
Bu hikaye Woman’s Day Magazine NZ dergisinin January 21, 2024 sayısından alınmıştır.
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Bu hikaye Woman’s Day Magazine NZ dergisinin January 21, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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