A 100% referral rate is a testament of client happiness. But even a 30% referral rate is proof of client satisfaction. It’s all relative, say some agents. One number pays tribute to past success, which is certainly a story worth telling. But the other might better predict the future. Many agents plan for the idea that working only on referral may not be sufficient during slower times of the year, in a down market, or when an agent needs to expanding into a new sector.
Unless you are clairvoyant enough to flawlessly predict every market change or every life change that your clients and referral partners may experience, it’s wise to maintain an active marketing presence. The reasons vary, however, depending on the goals and trajectory of each individual’s business.
If long-term success, a growing team, a legacy or expansion into new areas are not priorities, then working a sphere of influence may be enough for some agents, especially those who may be in the industry mostly for the love of the business. But for a majority of agents, no matter how much they love their work, their real estate and mortgage businesses are careers, first and foremost.
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5 Social Media Mistakes Real Estate Agents Must Avoid
There is perhaps no greater marketing tool for agents these days than having a large presence on social media, but there is more to social media marketing than just opening an account and gaining followers.
24-Hour Touch-ups to Maximize Your List Price
Sometimes it takes a full-scale overhaul to prepare a house for market. Other times, only a series of small adjustments are required to make a listing's true potential shine.
MUHTASIN SADMAN
Muhtasin Sadman of Warren, Michigan, has launched a meteoric real estate career by building his business on a bedrock of statistical acumen, family values, and tireless dedication.
Easy Blog Topics for Your Real Estate Blog
Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off. Successful bloggers don't choose blog topics on a whim. They think strategically and develop pillar content that their target audience will come back to again and again.
JULIE CAPRON
Julie Capron is not just any agent-she's a proud owner of a rebranded brokerage: The Collective Home Group, with locations in both Buchanan, Michigan, and Granger, Indiana.
Reconsider Referral-Only When Planning for the Future
Many agents plan for the idea that working only on referral may not be sufficient during slower times of the year, in a down market, or when an agent needs to expanding into a new sector.
6 Things All Successful Negotiators Do
If you think about it, you've been negotiating your whole life. As a kid you negotiated constantly with your family, your teachers, and your classmates. If you're a parent, you're negotiating probably more than you ever have in your life. But it's one thing to negotiate staying up late on a school night, people oftentimes have trouble translating those real world negotiation skills into the business world. But the truth is there are a lot similarities.
3 Ways to Make Your Workspace Work for You
Productivity experts agree that a curated workspace positively impacts productivity and mood, but oftentimes we settle for bland desks and cubicles that lack personalized details or considerations for workflow.
There Goes the Neighborhood: How to List High When Neighbors are a Nuisance
Troublesome neighbors are a relatively common issue that agents come across.
4 Easy Ways to Redecorate Your Office that Will Boost Morale & Impress Clients
Your office is a battle-station of sorts. Itâs where you field business, launch your communications, and make the magic of your enterprise happen on a daily basis.