ANIS FOUNDER DOPPELGANGER
His passion for fashion and determination to be his own boss led Anis to open his own thrift store at a very young age in the capital of Pulau Pinang. Targeting people of all ages, the products found at Doppelganger include fashion garments and accessories that are handpicked by the founder himself. Today, this youthful boutique is reckoned as one of the best places on the island for quality and rare findings.
What's your brand philosophy when it comes to fashion and sustainability?
At Doppelganger, we are very aware of what we're selling. We only supply items that we really feel like they are saleable, and this practice has allowed us to avoid wastage as much as possible.
You've been in the industry for quite some time. What are the changes that you've seen in consumer behaviour in terms of going thrift shopping?
About 10 years ago, I'd say people were more doubtful and a bit sceptical when buying thrift clothing. They were worried about where the clothes came from, whether or not they were clean, and if they were original, etc. However, when I opened my own secondhand shop, I'd say that those concerns have reduced significantly. In fact, we're seeing more people logging in for vintage and thrift items, especially among people my age.
Why do you think millennials and gen-z especially are extremely invested in thrift items?
This story is from the April 2022 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2022 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Time Splitter
The TAG Heuer Monaco's latest incarnation at Watches & Wonders Geneva personifies Haute Horlogerie D'Avant-Garde.
One More Dance
Dior heads to one of Venice's most important bays for the Naumachia Ball, designed as the maison's third tribute to the glorious Italian city.
Life, In A Slow Dive
Despite the contradictions and opposing forces acting against Slowdive, the shoegaze pioneers have reunited a little more comfortable in their skin, a little surer in their voice, lifting their chins up a little higher to look into the bright-eyed, blissed-out audience that stand beyond their feet.
Turn A New Leaf
ZEGNA documents its essence in Born in Oasi Zegna: The Book-a vessel for legacy, a conduit for conversation through time, and a plethora of nature's amusements to inspire generations to come.
Setting The Scene
The introduction of the M Social brand in Europe makes staying at century-old European hotels anything but a stuffy, old-fashioned experience. Their secret? A refurbishment in 2021 that has varnished historical, opulent spaces for the interest of the youth, as seen at M Social Hotel Paris.
Italian Decadence
For its second instalment of Kingdom Collection, Royal Salute pays tribute to the magnificence of Italy.
Razor Thin
Piaget demonstrates their technicity in ultra-thin watchmaking with the Piaget Ultimate Concept Tourbillon.
Grade 2x-5
Bell & Ross renders the Bell & Ross BR X-5 with a monochromatic black and grey take.
Nature's Affinity
Grand Seiko's dressy variant of the much-loved \"White Birch\" materialises at Watches & Wonders Geneva with an alternate dial motif.
In Conversation With Laurent Lecamp
Montblanc Watch Division managing director Laurent Lecamp dissects the underlying message of this year's novelties.
