With a remarkable journey spanning over a decade, Marie Laure Trichard's latest adventure finds her at the helm of the Marketing and Communications department at Bell & Ross after being appointed its director in February 2022. Trichard's before she brought her discerning palate and insights to the enchanting world of wine and spirits at the Jacquart, a small champagne house in 2017. Men's Folio caught up with Trichard during her stopover in Singapore about her time in Bell & Ross to date.
It has been roughly a year and and a half since you joined Bell & Ross. Which aspect of the brand fascinated you the most when you first entered the brand?
It’s this very unique universe of aviation. When I entered the office in Paris, there was a plane in the hall and other parts of the aeroplane in the showroom. Once you get over this phase, it’s about the design of the brand image and its consistency. And because I’m someone from the brand, I’m very sensitive to that. I thought the work that has gone into this brand is excellent.
What are some words you used to describe Bell & Ross?
Of course, there’s the iconic circle in the square design, with the four screws surrounding it. Some other words I’d use are robust, legibility and boldness.
Your past experiences were in champagne and alcohol. When you first entered Bell & Ross, what challenges did you have to overcome quickly?
This story is from the November 2023 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2023 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Time Splitter
The TAG Heuer Monaco's latest incarnation at Watches & Wonders Geneva personifies Haute Horlogerie D'Avant-Garde.
One More Dance
Dior heads to one of Venice's most important bays for the Naumachia Ball, designed as the maison's third tribute to the glorious Italian city.
Life, In A Slow Dive
Despite the contradictions and opposing forces acting against Slowdive, the shoegaze pioneers have reunited a little more comfortable in their skin, a little surer in their voice, lifting their chins up a little higher to look into the bright-eyed, blissed-out audience that stand beyond their feet.
Turn A New Leaf
ZEGNA documents its essence in Born in Oasi Zegna: The Book-a vessel for legacy, a conduit for conversation through time, and a plethora of nature's amusements to inspire generations to come.
Setting The Scene
The introduction of the M Social brand in Europe makes staying at century-old European hotels anything but a stuffy, old-fashioned experience. Their secret? A refurbishment in 2021 that has varnished historical, opulent spaces for the interest of the youth, as seen at M Social Hotel Paris.
Italian Decadence
For its second instalment of Kingdom Collection, Royal Salute pays tribute to the magnificence of Italy.
Razor Thin
Piaget demonstrates their technicity in ultra-thin watchmaking with the Piaget Ultimate Concept Tourbillon.
Grade 2x-5
Bell & Ross renders the Bell & Ross BR X-5 with a monochromatic black and grey take.
Nature's Affinity
Grand Seiko's dressy variant of the much-loved \"White Birch\" materialises at Watches & Wonders Geneva with an alternate dial motif.
In Conversation With Laurent Lecamp
Montblanc Watch Division managing director Laurent Lecamp dissects the underlying message of this year's novelties.
