A new dawn filled with hopes and anticipation awaits the world of horology as a new season of novelties awaits. The season begins with LVMH Watch Week- held in Miami in late January - led by Bvlgari, Hublot, TAG Heuer and Zenith.
Given the recent reorganisation within the LVMH watch division, all eyes will be on Frédéric Arnault - recently appointed CEO of LVMH Watches. Julien Tornare was announced as Frédéric Arnault's successor as CEO of TAG Heuer, while the incoming Benoit de Clerck completes the game of musical chairs - taking the hot seat as CEO of Zenith. Geneva, the cradle of watchmaking, hosts Watches and Wonders a few months later in April before other editions such as Geneva Watch Week, Dubai Watch Week and Watches and Wonders China (subject to confirmation and change) pepper the calendar year.
As with every impending watch fair, speculation about what the big boys will bring to the table is rife. Forums, Telegram groups and the Instagram comment sections will buzz with hopes and predictions (or even leaks!).
Instead of chipping in with our predictions, Men's Folio offers a three-way commentary on what 2024 holds for the world of horology led by Asaph Low, Ashok Soman - Editor-in-Chief of World of Watches and freelance contributor Ben Kwok.
COLLABORATIONS
Asaph Low: Collaborations are more common these days than ever before. There have been various formulae — from the safer, more predictable ones to unexpected partnerships. In some ways, these have redefined what success means in a post-COVID era as consumer habits evolved with time. While commercial success still trumps all, marketing success slowly creeps in as a metric worth quantifying and qualifying. What do you think makes a collaboration successful?
This story is from the February 2024 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2024 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Time Splitter
The TAG Heuer Monaco's latest incarnation at Watches & Wonders Geneva personifies Haute Horlogerie D'Avant-Garde.
One More Dance
Dior heads to one of Venice's most important bays for the Naumachia Ball, designed as the maison's third tribute to the glorious Italian city.
Life, In A Slow Dive
Despite the contradictions and opposing forces acting against Slowdive, the shoegaze pioneers have reunited a little more comfortable in their skin, a little surer in their voice, lifting their chins up a little higher to look into the bright-eyed, blissed-out audience that stand beyond their feet.
Turn A New Leaf
ZEGNA documents its essence in Born in Oasi Zegna: The Book-a vessel for legacy, a conduit for conversation through time, and a plethora of nature's amusements to inspire generations to come.
Setting The Scene
The introduction of the M Social brand in Europe makes staying at century-old European hotels anything but a stuffy, old-fashioned experience. Their secret? A refurbishment in 2021 that has varnished historical, opulent spaces for the interest of the youth, as seen at M Social Hotel Paris.
Italian Decadence
For its second instalment of Kingdom Collection, Royal Salute pays tribute to the magnificence of Italy.
Razor Thin
Piaget demonstrates their technicity in ultra-thin watchmaking with the Piaget Ultimate Concept Tourbillon.
Grade 2x-5
Bell & Ross renders the Bell & Ross BR X-5 with a monochromatic black and grey take.
Nature's Affinity
Grand Seiko's dressy variant of the much-loved \"White Birch\" materialises at Watches & Wonders Geneva with an alternate dial motif.
In Conversation With Laurent Lecamp
Montblanc Watch Division managing director Laurent Lecamp dissects the underlying message of this year's novelties.
