If you’re into local Malaysian streetwear culture, chances are you’ve heard of Ashraf Anuar, Salman Farish, or Ainina Hasnul. Despite their distinct trajectories within the multifaceted tapestry of the fashion landscape, the three of them are interwoven by a singular thread that binds them indelibly: camaraderie. This term, laden with significance, encapsulates a potent elixir of friendship and rapport that flourishes among steadfast comrades. It’s more than mere friendship; it’s a harmonious symphony of shared dreams, mutual upliftment, and unwavering support.
At 23 years old, Ashraf Anuar owns a brand. It’s not just any brand, but one imbued with respect, recognition, and resounding success. SVG Worldwide, which initially took root as a thrift emporium, has since sprouted into a formidable streetwear label. Yet, the true allure of this venture lies not solely in its popularity and accomplishments but in the substantial and fervent community it has fostered. “A distinctive trait of SVG,” Ashraf expounds, guiding us through his ingenious strategies, “is the aspiration to imbue our audience with a sense of belonging. Rather than selling mere products or a false narrative of an unattainable dream, we extend an invitation to the community.”
This story is from the September 2023 edition of MEN'S FOLIO Malaysia.
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This story is from the September 2023 edition of MEN'S FOLIO Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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