Forbes India Magazine - 29 November 2013
In this issue
The success story of Micromax is the result of an acute insight into what most Indian customers want: A good enough product at a great or accessible price. This strategic chutzpah has pushed it from nowhere to No 2 in the Indian smartphones market. Now, it has to perk up its service quality and innovative technology to become a real contender for the top slot. There’s more: Find out who are the 72 most powerful people on the planet.
Forbes India Magazine Description:
Publisher: Digital18
Category: Business
Language: English
Frequency: Fortnightly
Forbes is the world’s leading business magazine and since its inception in 1917, Forbes has stood, unwavering, for one overriding principle: the unshakable belief in the power of free enterprise.
Forbes mission has always been clear and unchanging: to provide insights and information that ensure the success of the world’s most influential. Faithfully fulfilling that promise is what draws today's most influential business leaders to Forbes. These high-powered decision-makers represent a community of like-minded individuals bound by their unshakable belief in the spirit of free enterprise. They contribute to it, profit from it and their lives are better for it. For them, Forbes is the quintessential Capitalist Tool.
True to its pedigree, Forbes India has donned on the role of the drama critic to Indian business. Since its launch in 2009, the magazine has helped readers connect the dots, form patterns and see beyond the obvious, giving them a perspective beyond the obvious.
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