Entrepreneur magazine - May 2023

In this issue

Our Makers Co issue is focused on New Age brands, showcasing decision-makers who are growing, transforming, innovating, and therefore tilting the brand ecosystem in India. They are young, hyper-focused, and with their intellectual energy are gunning for the TAM of 759 million Indian active Internet Users to shift towards new-age commerce. The founders are brand-obsessed from day 0 and are always looking at the bigger picture, both qualitatively by enabling a real impact on lives, and quantitatively, in terms of scale. Whether it is a revolutionary subscription model or social commerce, video-based selling, storytelling, or memorable branded experience, The Makers are one step up from their industrial counterparts who are also fast catching on to the D2C moment.

Navigating Landscape the Fintech in India

India boasts the world's third-largest startup ecosystem with more than 100 unicorn businesses valued at U.S.$340.78 billion as of September 2022. Owing to the Covid-19 pandemic's effects and the government's initiatives fostering the growth of the ecosystem, more than 80 million adults made their first digital merchant payment in the country during the pandemic and the number of startups recorded a 15,400% jump over the last six years.

2 mins

Why the World is Warming Up to Web3

Imagine a world where you completely control your digital identity and the content you create. In a world where your data and online activities aren't being monitored and monetized for profit for only one entity.

2 mins

Why Entrepreneurs Shouldn't Be Deterred by Funding Winter

The Indian startup ecosystem has come a long way over the last decade, peaking with $41 billion invested in 2021 as per Tracxn. India is now ranked the third-largest startup ecosystem globally, with nearly 80,000 startups. The rise of Internet penetration, growing digitization, availability of cheap capital, and supportive policies by the government have all contributed to supercharge entrepreneurship and investment in the country.

2 mins

Empowering HR Leaders to be Change Makers

The outbreak of COVID-19 has been by far the most difficult challenge that employees and employers have faced, resulting in unprecedented changes in work practices and culture. The new normal of work has rendered traditional 9-5 office shifts obsolete, ushering in an era of flexibility, convenience, and hybrid working. This makes it critical for HR leaders to build an environment wherein employees WANT TO work in rather than HAVE TO work in.

2 mins

SEAWEED STARTUPS: Fresh Off the Boat

Witnessing the sunrise on a beach, with your feet buried in the sand kissing the waves of the sea, you will find the entire mood and ambience a picture-perfect one. But the water bodies have more to offer than just aesthetic vacation pictures. A few kilometers into the sea rests a zone with a depth of 50 meters or less, making it the perfect environment to cultivate macroalgae, popularly known as seaweed.

5 mins

WHAT'S DRIVING GROWTH IN THE D2C SPACE?

The Makers CO The Builders of India's New CPG - In 2022, the D2C industry was valued at approximately USD 12 billion. In the next five years, it is expected to cross USD 60 billion, which is a CAGR of a staggering 40 percent, according to Tracxn. The brands that use the online platform to sell directly to consumers are currently more than 600 in numbers. Our current 'Makers Co' issue is an affirmation of the growing D2C industry. The featured brands, including the likes of SUGAR Cosmetics, boAt, Fixderma, Mamaearth, Wholesum Foods, Wow Skin Science, Bluestone, Country Delight, The Sleep Company and more are on a mission to provide quality, safe, personalized, and local everyday products to you and your loved ones. They are also employing the power of retail e-commerce, social media, and physical outlets to achieve their goals. Hailing the D2C industry with more such brands on the anvil.

6 mins

HOUSE OF ACQUISITIONS

From legacy players to early-stage companies, many are eyeing the HoB business model, leading to stiff competition in the space

5 mins

Omnichannel the Next Frontier For D2C Brands but, IS IT EASY?

D2C BRANDS ADDING OFFLINE CHANNELS TO THEIR BUSINESS HAVE TO FACE THE CHALLENGES OF DISTRIBUTION, LOGISTICS, AND INVENTORY MANAGEMENT

4 mins

The Curious Case Of Debt Funds

Consider this: Between April 2019 and March 2023, more than 22 lakh folios were added in the open-ended schemes of debt mutual funds, which is a whopping increase of 38%. This increase and rise in the popularity of debt funds was mainly on account of taxation benefits enjoyed by them over the years.

5 mins

WHY ARE FMCG GIANTS ADDING D2C TO ITS CART?

According to a Mordor Intelligence report, the total addressable D2C market in India is forecast to hit $100 billion by 2025. The opportunity is so lucrative that traditional FMCG companies such as Dabur, ITC, Marico, Wipro Consumer Care & Lighting, Parle Agro are trying their luck in the space either by acquisitions or starting their own digital first brands

8 mins

LEXUS: Getting the 'Luxe' Factor Right

From clocking a significant amount of revenue from smaller towns to navigating the macroeconomic headwinds, Lexus has cracked the code for the Indian market. However, it is vigilant. \"We need to carefully watch as we go towards the second or maybe the third quarter of 2023,\" says Naveen Soni, president, Lexus India

4 mins

UNO MINDA: The Trend Setter In Automotive Solutions

In 2023, Uno Minda's key focus area is on aggressively expanding its EV Specific product. It also aims to increase exports by offering an entire bouquet of products to global OEMs and is targeting export growth to outpace domestic growth

4 mins

A New Dawn For Real Money Games?

With 450 million gamers, India is one of the world's fastest-growing online gaming markets. Gaming skyrocketed especially in the midst of the Covid-19 lockdown where most Indians, especially youngsters leaned towards online games due to scarcity of entertainment choices to stay connected in isolation.

5 mins

INSIDE THE WORLD OF INFLUENCER MARKETING ENABLERS

It's no state secret that influencers are the new celebrities. What started off on YouTube and Facebook, spilled over to Instagram and other social media platforms, creating the new age celebrities, whose fans follow them for their content, whether it be in comedy, entertainment, current affairs, finance or other fields. And along with their rise, a new kind of organizational structure has emerged- the influencer marketing agencies.

3 mins

The BUSINESS of GETTING PERSONAL

Lewis Howes has built a massive (and massively lucrative) personal brand by getting very personal with his audience. What's the secret? Don't be afraid to rewrite your story, over and over.

10+ mins

LUFTHANSA GROUP: EXPANDING ITS WINGS IN INDIA

European airline major Lufthansa is bullish about the India market and is expanding its operations here

2 mins

Carbon Management: The Emergence of a New Sector

IN EVERY AGE THERE IS A GLOBAL ASPIRATION THAT TRUMPS ALL LOCAL CONCERNS. IN 2023, THAT ASPIRATION IS THE REDUCTION OF CARBON EMISSIONS, WHICH IS DRIVING GOVERNMENTS AND BUSINESSES ACROSS THE WORLD TO CHASE CLIMATE TARGETS SUCH AS NET ZERO EMISSIONS BY 2050 OR 2070.

5 mins

DEALSHARE FOUNDER SOURJYENDU MEDDA ON APPS HE CAN'T LIVE WITHOUT

What separates entrepreneurs from others is the way they utilize every hour of their life to the fullest. And, to do this, they leverage technology in the best possible way. Sourjyendu Medda, founder and Co-CEO, DealShare is no exception in this. While he is constantly trying to build the best tech stack for DealShare, he is also using apps to keep a work-life balance. He is also glad that the days of cash and paper are over.

1 min

"DCX SYSTEMS BUILDING INDIA'S AEROSPACE & DEFENCE GIANT FOR AN AATMANIRBHAR BHARAT"

The Defence sector of India is a strategically important industry for the country. India has also established itself as a leading aerospace hub globally. In fact, the Indian Defence and Aerospace Industries together play a key role in the ‘Aatmanirbhar’ or Self-Dependence journey of the country. Bengaluru, Karnataka based rapidly growing Defence and Aerospace Company in this line, DCX Systems Ltd, would like to partner in achieving the goal of Self reliance.

2 mins

THE POWER OF PEDALLING

Cycling is one of those things that, once you learn it, your body won't let you forget. And Rajeev Ranjan, Managing Director, McDonald's India North & East will forever is grateful to his body for it. With big plans to lead the fast-food giant into the future, he knows it's important to find peace within before changing the trajectory of the company for good.

2 mins

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