Entrepreneur magazine - December 2023

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Today, India boasts of 45 million users who create and post at least one short-form video in a month. Global Influencer Market size was valued at USD 10.39 Billion in 2021 and is poised to grow from USD 13.86 Billion in 2022 to USD 139 Billion by 2030, at a CAGR of 33.4% during the forecast period (2023-2030). This has given rise to a robust creator economy - an enabling ecosystem of players helping creators with content creation, monetization, financing, and business management. In this issue, we analyze how a strong personal brand attracts a loyal audience and creates unique opportunities to monetize content. From Young Gen Z to actors, artists, and entrepreneurs - everyone is riding the wave of social media influence to widen their net, become brand ambassadors and investors use their brand to maximize it.

The Unseen Engine: Why Culture Fuels Business Success

CULTURE IS THE UNSEEN ENGINE THAT FUELS A COMPANY'S ABILITY TO ADAPT AND THRIVE

2 mins

Al Revolutionizing the Automotive Industry

TODAY'S VEHICLES ARE SAFER, MORE EFFICIENT AND CONNECTED THANKS TO THE INTEGRATION OF AI IN THE AUTOMOTIVE INDUSTRY.

2 mins

Don't Let Poor Operating Models Undermine Good Strategy

AN ORGANIZATION HAS A BETTER CHANCE AT SUCCEEDING WHEN ITS OPERATING MODEL ALIGNS WITH BUSINESS MODEL.

2 mins

Navigating Succession Challenges Within Indian Family Businesses

FAMILY BUSINESSES NEED TO BE CLUED INTO THE EMPHASIS ON CORPORATE GOVERNANCE AND SUSTAINABILITY IN TODAY’S BUSINESS WORLD.

2 mins

THE RESURGENCE OF NEW AGE - COFFEE SHOPS

During the pandemic, many new-age coffee chains saw a lull in terms of growth. But, today they are back on track with increased demand led by the rise in hybrid work culture. Even though coffee has been a crucial part of everyday consumption in many Indian states, the concept of coffee shops or cafes started in the early 2000s. For the first time, coffee chains, which included the likes of Barista, Costa Coffee and Cafe Coffee Day (CCD), started letting consumers/guests sit for hours and chat while sipping a cup of coffee.

6 mins

UNRAVELING THE INFLUENCER PHENOMENON IN INDIA

The power of influence and the world created by the influencers has taken over our screen and mind space.

10+ mins

COMBATING DEEP FAKES

The menace of deep fake videos is showing no signs of abating. The deep fake video of actor Alia Bhatt is popping all over.

4 mins

HOW MACHINE LEARNING IS BOOSTING BUSINESSES

Industries such as healthcare, transportation, agriculture, cybersecurity, finance, transcription, marketing, retail, and education are the biggest benefactors of ML

5 mins

Should You Join The IPO Rush?

What do companies such as IdeaForgeTech, Mankind Pharma, Utkarsh Small Finance Bank and Honasa, the parent company of Mamaearth have in common?

5 mins

HOW AI IS - TRANSFORMING INDUSTRIES

\"On a cumulative basis, we have saved around 53 Billion litres of water and over 2 Mn Kg of carbon emission from farms till now by using AI technology.\"

7 mins

AATMANIRBHAR BHARAT - HOW BOEING IS STRENGTHENING ITS MAKE IN INDIA FOOTPRINT

Catering to Make In India, domestic demand for aircraft, partnering with MSMEs, setting up an assembly plant in India and strengthening up defense ties are some of Boeing's immediate action plans in India

5 mins

LEVERAGING INNOVATIVE TECHNOLOGIES TO OVERCOME GEOGRAPHICAL BARRIERS IN INDIA

Apollo Hospitals is committed to bridging the healthcare gap in rural areas by implementing strategic initiatives aimed at bringing advanced healthcare services closer to people in remote and underserved regions, says, Sangita Reddy, Joint MD, Apollo Hospitals

2 mins

At Your Service

Indian Unicorn Urban Company, Asia's leading home services platform recently entered the consumer product market owing to the understanding they built while providing services at home via 50,000+ professionals. Will the transition help the tech startup? Entrepreneur explores.

3 mins

When It's Time to Go All In

Do you have a side hustle? Do you want to make it a full-time hustle, and escape your 9-to-5 job? Blavity founder Morgan DeBaun has some advice: Do it carefully, but steadily

4 mins

YOUR BIGGEST QUESTIONS ABOUT AL ANSWERED

We asked the experts: What do entrepreneurs most want to know from you? And what's your best advice?

8 mins

The Cricket Obsessionist

Heading one of the leading startups in the Al space today, Krish Ramineni, CEO, Fireflies.ai has learnt that in order to fulfill your dreams, you need to make choices which might not settle well initially. Ramineni's passion for cricket has been a very helpful lesson in life.

1 min

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