Campaign India Magazine - April 17 2015
Campaign India Magazine - April 17 2015
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In this issue
In the post-Goafest issue, we ask stakeholders whether print will suffer, with the IRS 2014 findings too being contested by leading publishers. Havas’ top boss Yannick Bollore opens up on the agency’s collaboration model and results therefrom. Bajaj Auto’s Sumeet Narang speaks about the portfolio, category challenges and ad campaigns. We take a look at brands investing in IPL and their planned masterstroke for 2015. A look back on Goafest 2015, winners, highlights from speaker sessions and delegate views, alongside a plea from Havas WW’s Shavon Barua for the ‘industry’ to stand as one. Read on.
Campaign India Magazine Description:
Publisher: Haymarket India
Category: Business
Language: English
Frequency: Fortnightly
In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.
Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country
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