Business Of Fashion Magazine - March 2017

In this issue

Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.

Trousers In Indian Apparel Market

From just being simple straight utilitarian parallel garments for men and women to its recent casual avatar, the trousers category has indeed witnessed a tectonic shift in India. Experts Amit Gugnani, Senior Vice President - Fashion (Textile & Apparel) and Saima Nigar, Associate Consultant - Fashion & Textile Division, from Technopak takes a look at this rapidly emerging segment.

7 mins

Tapping The Trouser Category In India

Today, sporting trousers for a casual outing is commonplace, unlike the quondum template where formals strictly meant trousers and casual meant denim. The market for trousers in India has, over the years, seen a casual acceptance of different cuts, fabrics and style. We take a look.

8 mins

Indigo Nation

Indigo Nation has always been the cult brand for young and the restless. “Subject To Change” as its stance, the brand delivers fast fashion to the young Indian youth who forever aspires to be ‘in’. Over the years, Indigo Nation has done beautiful campaigns to stay true to its core values. It launched the #StartupNation campaign where it associated itself with major startup centric events to reach out to a wider audience and be relevant.

2 mins

Fabric Fundas The Trousering Fabric Market In India

Style and color no doubt are the important attractions for any apparel line but it is ultimately the fabric that occupies the centre stage. And this applies to trousers as well. With trend for ready-mades gaining momentum, the USP for each brand rests with the fabric that is being put to use and at the price at which the finished product is sold.

7 mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.