Indigo Nation has always been the cult brand for young and the restless. “Subject To Change” as its stance, the brand delivers fast fashion to the young Indian youth who forever aspires to be ‘in’. Over the years, Indigo Nation has done beautiful campaigns to stay true to its core values. It launched the #StartupNation campaign where it associated itself with major startup centric events to reach out to a wider audience and be relevant.
Target Consumers
The brand targets the urban Indian male aged between 21 to 30 years, who aspires to be ‘in’ with the current fashion trends and who loves change and dares to experiment.
Product Categories & Top Selling Range
The brand’s wide product assortment includes shirts, t-shirts, trousers, denims, shorts, waist coats, jackets, sweatshirts, sweaters, blazers, etc. Its top selling range are shirts, trousers and denims.
New Innovations
Indigo Nation’s top innovations in products comprises reversible shirts, music shirts, biker shirts, long-line shirts, wired shirts, 3D printed t-shirts, cold pigment dyed shirts and t-shirts, shirts with glow in the dark buttons, reversible shorts, etc.
Theme & Core Elements of Latest SpringSummer’17 Collection
This story is from the March 2017 edition of Business Of Fashion.
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This story is from the March 2017 edition of Business Of Fashion.
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