Indigo Nation has always been the cult brand for young and the restless. “Subject To Change” as its stance, the brand delivers fast fashion to the young Indian youth who forever aspires to be ‘in’. Over the years, Indigo Nation has done beautiful campaigns to stay true to its core values. It launched the #StartupNation campaign where it associated itself with major startup centric events to reach out to a wider audience and be relevant.
Target Consumers
The brand targets the urban Indian male aged between 21 to 30 years, who aspires to be ‘in’ with the current fashion trends and who loves change and dares to experiment.
Product Categories & Top Selling Range
The brand’s wide product assortment includes shirts, t-shirts, trousers, denims, shorts, waist coats, jackets, sweatshirts, sweaters, blazers, etc. Its top selling range are shirts, trousers and denims.
New Innovations
Indigo Nation’s top innovations in products comprises reversible shirts, music shirts, biker shirts, long-line shirts, wired shirts, 3D printed t-shirts, cold pigment dyed shirts and t-shirts, shirts with glow in the dark buttons, reversible shorts, etc.
Theme & Core Elements of Latest SpringSummer’17 Collection
This story is from the March 2017 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2017 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Being Human launches 100th India store in Jaipur
Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.
Reliance Retail opens 73rd Avantra by Trends store in India
Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.
Blackberrys launches TechPro collection 2024
Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.
The Kaftan Company launches men's lounge wear collection
The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...
RAYMOND 'MADE TO MEASURE'
Bridging Bespoke Luxury with Ready-to-Wear Convenience
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...
