Ambrosia Magazine - October 2020
Ambrosia Magazine - October 2020
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In this issue
Ambrosia October 2020
Bacardi fights against plastic pollution with 100% biodegradable spirits bottle
The world’s most eco-friendly spirits bottle will biodegrade in 18 months as Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plantbased ‘wonder material’ – a silver bullet in fight against plastic pollution. Bacardi to eliminate at least 3,000 tons of plastic currently produced annually and help move needle for entire industry by sharing new technology with competitors
3 mins
The Importance of Packaging
With only surrogate advertising as an option for Indian alcobev manufacturers, packaging plays an important role in connecting with the consumer. Ambrosia spoke to Rohan Ratan Khare, Director- Product and Innovation, Rock and Storm Distilleries on he importance of product packaging and more.
4 mins
Bacardi unleashes The Creator's Hub and Living Victoriously
Aastha Gupta, Brand Manager - Premium White Spirits (India & SEA), Bacardi India Private Ltd., explains the two marketing programmes Creator’s Hub and Living Victoriously, the company is unveiling in India for it’s two brands Bombay Sapphire and Grey Goose. Creator’s Hub supports the bartender and Living Victoriously creates exceptional home celebrations in partnership with hotels.
4 mins
‘I believe our business is ready to shift gears'
With premiumisation being the mantra for many alcobev manufacturers, NV Distilleries not only looking at pushing its domestic market, but also making tremendous efforts in the export market as well. Varun Jain, CEO, NV Group feels that the company is now ready to shift its gears as he speaks to Bhavya Desai on its roadmap.
4 mins
Global Beer Market with impact of Covid-19 in the Medium Term
Beer is the world's most widely consumed alcoholic beverage and is the 3rd most popular drink overall, after water and tea. An industry report.
8 mins
The Middle East – An untapped market for beverage alcohol innovators?
The Middle East has potential to become a critical driver for the low- and no-alcohol movement
8 mins
Alcohol consumption in India to touch 6.5 billion litres by 2020
The alcobev industry is perceived to be a recession free industy but Covid-19 proved that the alcobev industry could be brought to its knees. But demographics in India and various factors prove that India could bounce back provide legislative interference is to the minimum.
10 mins
Mintel: 41% of young Indian beer drinkers are willing to switch to Low or No Alcohol Beer
Health is a top barrier for beer consumption among 48% of Indians. 43% of consumers are interested in low-calorie beers. Lager (63%) and wheat beer (51%) are the most preferred type of beer among Indians. These are the findings of a Mintel Report. Mintel surveyed 1,655 Indian internet users aged over 25 years who have consumed beer in the past six months. In its report, over 40% of the respondents within the age group of 25-34 said they are interested in switching from standard-strength beer to low or no alcohol variants of the drink.
5 mins
Tequila growth boosted by US market
The tequila market is growing steadily. Covid-19 can affect the global economy in three main ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets.
4 mins
Guinness introduces ‘Guinness 0.0', the Guinness with everything except alcohol
Guinness 0.0 is a new non-alcoholic beer from the brewers at St James’s Gate.
2 mins
Ambrosia Magazine Description:
Publisher: SAP Media Worldwide Ltd
Category: Food & Beverage
Language: English
Frequency: Monthly
A monthly publication for the alcohol industry (wine and spirit industry and trade) focusing on various issues connected with IMFL industry and trade. The magazine is 18 years old and participates in most of the industry events round the globe like VinExpo France, Vinitaly Italy, London International Wine Fair, Interbrau Munich and Duty Free, Cannes.
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