In my opinion all companies have had to face losses in their business as the market was either completely or partially closed. For example, Mumbai allowed only door delivery from the retail outlet before opening the markets. Number of State Government announced lockdown on weekends as well which also adversely affected liquor sales. The liquor industry registered more than 50% drop in its volume during March and April due to the pandemic.
However, most of the market have substantially recovered their volumes now, except states like Goa and Daman due to the reduced influx of tourists. NV is bridging the gap by putting in place a robust production blueprint which will ensure immediate supply to those states where stock is being currently imported from neighbouring states.
We are also strengthening the distribution base at all levels and focussing on Retail and Modern trade outlets. We at NV have also talented marketing professionals to take care of the consumer off take from retail and on-premise outlets.
What plans did the company put in place to mitigate any challenges that came from the pandemic?
There are challenges at all levels during the ongoing pandemic. We had to work from home, keep everything sanitized (people/place/documents/vehicles/plant and machinery, etc.) and yet produce the best possible results. The greatest challenges were faced by our work force in the field and manufacturing units.
Denne historien er fra October 2020-utgaven av Ambrosia.
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Denne historien er fra October 2020-utgaven av Ambrosia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
E-commerce In Alcohol Is The New Route To Market Strategy
Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.
Processes for alcohol-free beer production: A review
Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748
The US and China offer resilience and opportunity for drinks groups
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Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
‘80% of the International Awards won by Indian wines are from Karnataka'
The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:
Trends in alcohol consumption in Europe continue their positive course
Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.
Pernod Ricard and Brown Forman Merger Speculation
As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.
Glasgow Whisky announces distillery purchase to expand global business
The company is expanding its wings with an environmentally sustainable and energy efficient distillery
Excise revenues save the day for Maharashtra and Karnataka
The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.
Bacardi adds flavour to Indian market
Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.
