Visual Merchandising and Retail Design - March 2020

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VISUAL MERCHANDISING & RETAIL DESIGN

The material world

In the brand theatre called the store, there are many unsung heroes. They all play their part, often quietly and unobtrusively. Architectural and surface materials, for example, are an integral part of the spatial experience of a brand, playing an important role in defining the brand’s personality and aesthetic identity. This in turn influences shopper perception of the brand. VM&RD reached out to some store designers and architects to get a sense of what’s happening in the material world. Here’s a look.

4 mins

FOR A CROWNING BOUTIQUE EXPERIENCE

GUJARAT Vadodara based R. Narayan Jewellers has made a mark in the business of fine jewellery with years of experience and the conviction that customer satisfaction is critical to forming lasting bonds. The brand’s new showroom reflects its customer-centric philosophy and delivers a 360-experience that counts. The showroom is designed by Dipen Gada & Associates under the guidance of its Principal Designer Dipen Gada.

2 mins

THE DENIM ATTITUDE

BANGALORE Spread across 3000 sqft and designed by Bangalore-based design firm Restore, the new store at Bangalore’s Indiranagar 100 feet Road highlights the brand’s edgy identity and invites millennial customers to the audacious and youthful space.

3 mins

Jaipur Beckons In Charming Hues

Jaipur The House of Fanusta home decor store in Jaipur is an eclectic mix of traditional and contemporary aesthetics. Here’s a look.

2 mins

ONCE UPON A SALON: BODYCRAFT'S NARRATIVE DESIGN AESTHETICS

MUMBAI Mumbai based multidisciplinary design firm Kaleido Architecture, which has expertise in architecture, interiors and product design, recently designed BodyCraft, the luxury salon and spa at Kemps Corner, Mumbai. In a special interaction with VM&RD, Shivangi Narke, Principal Architect, Kaleido Architecture, shares how the salon’s design exudes a classic vintage look, while narrating a history of salons.

3 mins

Central makes a cool blue statement

Multi brand departmental store chain from Future Group, Central, recently executed a stunning window inspired from the brand’s new theme ‘Blue is the new Cool’. Under the guidance of Gouthamraj Kulal, VM Lead, Central, the impressive window has been executed across the brand’s pan India stores.

1 min

Harrods Brings Alive The Home Space With Fluidity

London’s iconic department store Harrods’ new interiors department, designed by Virgile + Partners, a retail, hotels and restaurant design specialist, has combined all of its home goods and furniture offering on a single floor, which is spread across 160,000 sqft. The entire new interiors floor includes a world-class curation of luxury home furnishing, accessories and furniture super-brands alongside a wealth of interior and bespoke personalisation services.

3 mins

This dynamic display creates compelling brand stories

Moving away from the conventional static vinyls banner, Detroit-based luxury watch, accessory and bicycle retailer Shinola executed a dynamic retail board to captivate customers and tell their brand story in a new way at their King of Prussia mall location in Pennsylvania.

2 mins

Business model innovation is core to our USP

Launched by Ayushi Gudwani in 2016, FableStreet, a technology-enabled premium work wear brand, offering custom fits for women, recently raised INR 21 crore in Series A led by Fireside Ventures. The brand aims to utilize the newly raised funds to enter offline retail with new product categories, and adopting an omnichannel model. In a chat with VM&RD, Ayushi Gudwani, Founder and CEO, FableStreet shares how the brand plans to elevate in-store experience through retail touchpoints, what expectations they have from execution vendors and much more.

4 mins

Setting gold standards

Beginning as a small telecom hardware training company, Svarn today is a diversified group operating in three business domains - communication, transportation and commerce. What characterises the group’s success story is the culture of innovation, adaptability and labour of love that it has nurtured over the years.

2 mins

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Visual Merchandising and Retail Design Magazine Description:

VM&RD is India’s only magazine on Visual Merchandising and Retail Design and was launched in September 2005, VM&RD underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment.