Visual Merchandising and Retail Design Magazine - November 2020

In this issue

VM&RD; is India’s only magazine on Visual Merchandising and Retail Design and was launched in September 2005, VM&RD; underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment.

OPIUM: High on optics!

Top-notch lifestyle eyewear OPIUM’s new store at Mumbai airport, designed by Renesa Architecture Design Interiors Studio, illustrates the spatial element set against the grid of time and space in the most idiosyncratic way.

2 mins

A toast to smooth blends

Luxury liquor store The Scotch Club redefines the liquor shopping experience with a new store format that breaks through the taboos associated with it and caters to shoppers in style. The store has been designed by Delhi based Bora Da` Design Studio.

2 mins

Regal and chic

Designed by Nikhil Jain Architects, ethnic wear boutique Panchwati Silks captures traditional essence in a modern environment. The space aims at drawing the Indian ethnic wear lovers by reiterating the brand’s heritage based positioning.

2 mins

A charming abode for the ethnic and stylish

Ethnic wear brand Neeru’s new store in Coimbatore, designed by the multidisciplinary design firm Future Research Design Company (FRDC), is a space that evokes heritage in a warm, immersive and contemporary setting.

2 mins

A journey back through time...

With a theme of traditional Jaipuri elements, Tamraa jewelry boutique, transports you back in time. Designed by Ahmedabad based Amogh Designs, the space evokes the opulence of the past in a harmonious way.

2 mins

All things DIY, punk & omnichannel!

This is a classic example of omni-channel engagement, wherein a brick and mortar store was used to drive digital interactions for a brand. Brand Vans wanted to promote its Vans Family app at its London flagship store. So Is Instore, the UK based multidisciplinary design agency, transformed the ‘decompression zone’ at the store’s entrance into an engaging and visually striking brand awareness campaign. The activation, that evoked the feel of a clubhouse space celebrating summer, in a playful and contact-less experience, was launched at Vans Oxford Street London in August and was live till the end of October.

3 mins

Can Technology Truly Deliver On The Business Front?

That technology will increasingly become an indispensable part of retail operations and experience is a no-brainer. But what does it really mean for the retail business, especially at a time when a global pandemic has ushered in never before economic challenges and caused further squeeze on margins? Well, contrary to what one might imagine, investing in cutting edge technologies in retail, particularly front-end retail, is not about having futuristic, jazzy and cool stuff inside the stores. On the other hand it’s about being well integrated across all aspects - the store layout and design, VM, lighting, fit-outs, staff performance, inventory, customer interactions and the overall store operations. And all this in a manner that delivers a smooth and seamless shopper experience leading to higher store stickiness and sales. It also means allocating budgets and resources in a way that technology becomes an integral part of all the business processes. Here’s a look.

5 mins

How smart fitout can redefine the business of selling packaged foods

Despite the assumption that the consumer today lives online, in-store engagement remains just as relevant as ever and an integrated phygital system is the need of the hour. Some brands are already adopting this in their store operations. A recent example is the brand ‘Handful of Health’ which sells dry fruits and healthy snacks. The brand collaborated with Mumbai-based pre-designed shopfitting manufacturer Insync Shopfittings and leveraged their ‘ENGAGE Fit N Light’ phygital fixture as the shop fitting solution to deliver a better shopper experience.

2 mins

Shoppers Stop's festive saga

Shoppers Stop continues with its festive windows fest across India - Diwali (North, West) Pujo (East) & Dasara (South), paying a tribute to the country’s rich traditions

1 min

RBL unfurls the celebrations

Here’s a sneak peek into the festive window installations from the Reliance Brands stables, all eye candies in their own right.

1 min

Read all stories from Visual Merchandising and Retail Design

Visual Merchandising and Retail Design Magazine Description:

VM&RD is India’s only magazine on Visual Merchandising and Retail Design and was launched in September 2005, VM&RD underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment.