IMPACT - October 21, 2018

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In this issue

#METOO

Sennheiser Dares Consumers To Disconnect

Sennheiser recently came out with its first television campaign for the Indian market. Saahil Kumar, Head- Marketing, Sennheiser India talks to us about the brands strategies to grow market-share in India, its interesting line-up of products and how they continue to stay relevant.

5 mins

How Companies Are Making Safer Workplace For Women?

As the entire country reels under the second wave of the #MeToo revelations, and many high-profile men in the media and advertising industry face allegations of gross sexual misconduct, we seek to find out what companies are doing to address the issue and make women feel safer.

9 mins

Generalization Is Valuable And Key To Brand Marketing

A brand loyalist is a dependable, determined stereotype.

4 mins

The Sheer Quality Of Produce Makes Alaskan Food Delectable

For Prema Sagar, travel experiences have been the ideal opportunity to learn skills, while also providing exposure and perspective that one cannot get elsewhere. She recounts a special Alaskan holiday with her husband, Jyoti Sagar, where she soaked in the stunning sights, the rich history and sampled some delicious vegetarian food.

1 min

How To Build Global Brands From India

In this feature in our ongoing series on How to Build Global Brands from India, Venu Madhav, CEO, Cafe Coffee Day tells us about how the brands commitment to innovate and consistently offer a superior product and experience at great value, coupled with its glocal strategy customised to the various markets it is present in, has led to its success in India and globally.

3 mins

Everything Is Better With Music

I started my work life at Bose Corporation, at its headquarters outside of Boston in the United States. Dr. Bose always stressed on the quality of the product, as music he said, toyed with peoples emotions.

2 mins

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IMPACT Magazine Description:

Publisher: exchange4media

Category: Business

Language: English

Frequency: Weekly

Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future