IMPACT Magazine - January 13, 2019
IMPACT Magazine - January 13, 2019
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In this issue
TRAI REGIME A TRAI-L BY FIRE?
SWEETENING THE CONSUMER CONNECT.
CREATIVE SHOWCASE - SHOWCASE OF THE LATEST AD CAMPAIGNS and more...
Sweetening The Consumer Connect
Providing the right foundation to the brands Snickers, Doublemint and M&M, Yogesh Tewari, Director Marketing and Customer Marketing, Mars Wrigley Confectionery India talks about how he is steering these brands in the Indian confectionery market.
5 mins
TRAI Regime: Trail By Fire?
As broadcasters come out with individual value packs to woo consumers before the TRAI tariff regime comes into effect from Feb 1, we analyse the scenario for all stakeholders and find that consumer behaviour will finally determine how the order is implemented in the months ahead
10 mins
IMPACT Magazine Description:
Publisher: exchange4media
Category: Business
Language: English
Frequency: Weekly
Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future
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