Why Great Products Fail--And What You Can Do About It. Special report on how to win the changing new product development game, Why Great New Products Fail, Finding the Right Role for Social Media in Innovation, Now That Your Products Can Talk, What Will They Tell You?, Developing New Products in Emerging Markets, Why Learning Is Central to Sustained Innovation, The Metrics That Marketers Muddle, Keep Calm and Manage Disruption, and more...

The second paragraph of the editor's letter.

The second paragraph of the editor's letter

The first paragraph of the editor's letter.

Our ambition at MIT Sloan Management Review is to arm business leaders with information to make a positive impact: on your organizations and careers, for sure, and also on your employees, customers, trading partners, and the broader world within which you operate. Right now we are exploring ways to increase our own impact.

Question the conventional wisdom: You could find that what “everybody knows” no longer holds true. That might be the case with one of the truisms of e-commerce: that the online purchase experience should be as free of friction as possible. Marco Bertini, Diego Aparicio, and Aylin Aydinli ask whether that makes sense in all circumstances — and suggest that the widespread practice of easing customers’ paths through the point of sale might actually be one of the culprits behind the high rate of returns for online purchases. They explain how introducing the right type of friction can slow buyers down and give them more time to evaluate their purchasing decisions — and increase their loyalty.

Generative ai has consumed a lot of media and business oxygen this year, and rightly so. Not only are its capabilities novel and impressive, but it might be the biggest leap in the “consumerization” of information technology since the emergence of the iPhone in 2007. Anyone with a browser can create content, sound, and images with AI — artificial intelligence in the hands of the masses! Business leaders are eager to understand the impact, good and bad, that it will have on their organizations.

What does keep me up at night is that humans are already wielding the power of artificial intelligence to control, exploit, discriminate against, misinform, and manipulate other humans. Tools that can help us solve complex and vexing problems can also be put to work by cybercriminals or give authoritarian governments unprecedented power to spy on and direct the lives of their citizens. We can build models that lead to the development of new, more sustainable materials or important new drugs — and we can build models that embed biased decision-making into systems and processes and then grind individuals up in their gears.

The Quiet Corner of Web3 That Means Business :
While the metaverse still lacks legs and crypto
stumbles, managers who are keeping an eye on
Web3 can learn from promising implementations
of decentralized credentials. By Mary Lacity, Erran Carmel, Amber Grace Young, and Tamara Roth

Strategizing Across Organizations : Capitalizing on big opportunities and solving systemic
problems will require organizations to come together to develop strategies as a group.
By Rafael Ramírez, Trudi Lang, Matthew Finch, Gail Carson, and Dale Fisher

Our special report on customer value focuses on how to build relationships that fuel innovation and growth. Featuring: Manage Your Customer Portfolio for Maximum Lifetime Value, Why Innovators in China Stay Close to the Market, and How Smart Products Create Connected Customers.

In the summer 2022 issue, MIT SMR looks at how visionary leaders are demonstrating that a foundation of positive core beliefs, a unifying higher purpose, and a strong ethical code create fertile ground for employee engagement, customer loyalty, and organizational growth. In our summer issue special report, we take a hard look at the essential underpinnings of culture and how to shape them to make your organization stronger.

In the spring 2022 issue, MIT SMR looks at how key performance indicators can be one of the most effective management tools for focusing employees’ attention on strategic goals. But discovering which KPI will most powerfully advance your team toward its objectives isn’t always straightforward. In our spring issue special report, we take an in-depth look at how managers identify these new metrics and give you the tools you need to drive change in your organization.

In the winter 2022 issue, MIT SMR focuses on how businesses generate the pipeline of new ideas their growth relies on. To succeed, businesses need strategies for developing and operationalizing their inventions. In this issue’s special report, we take an end-to-end look at how innovative ideas move from inspiration through implementation.

In the fall 2021 issue, MIT SMR looks at the ways companies are trying to be better corporate citizens by reducing environmental impact and improving conditions for their employees. Activist consumers have played a significant role in pushing companies to make these positive changes. However, visionary leaders are taking it upon themselves to consider the growth opportunities from pursuing such agendas. In this issue’s special report, we look at how your company can create value while doing right by people and the planet.

In the summer 2021 issue, MIT SMR reflects on the past year, when many leaders acknowledged the systemic racism that continues to limit the opportunities and endanger the lives of Black Americans. Countless organizations announced their commitment to addressing inequity in their organizations. Now businesses are engaged in the hard work of honoring these promises. In this issue’s special report, we aim to provide you with the tools you need to change your organization.

In the spring 2021 issue, MIT SMR looks at the impact of digital platforms, now among the world’s most valuable and powerful companies. Their clout forces a massive array of organizations to play by their rules or lose access to the marketplaces they control. In this competitive environment, your business needs new ways to gain an advantage despite platforms’ constraints and market power. And what about companies seeking to create thriving platform ecosystems? Well, you’ve probably noticed that for every success, there are many more failures. In our newest special report, we point out the early signs that an ecosystem play is in trouble and share new strategies for today’s platform economy.

In the winter 2021 issue, MIT SMR delves into the challenges of managing teams effectively. First, we look into the root causes of team dysfunction and suggest tactics to get your team back on track. Then, we shed light on the widespread problem of employee loneliness and the surprising ways that current approaches to organizing teams can leave people feeling isolated. And finally, we discuss how the pandemic and widespread remote work require us to consider how virtual interactions impact creativity. 

In the fall 2020 issue, MIT SMR takes a look at how resilient organizations can learn to expect the unexpected—and when something unexpected does happen, to rebound quickly. By using a new framework, you can help your company respond better to unanticipated events and revitalize your processes, structures, and business models. By doing so, you’ll be able to compete effectively in a highly dynamic business environment.

In the summer 2020 issue, MIT SMR explores the ways in which the global pandemic has revealed weaknesses in our planning, priorities, and systems. We also highlight businesses that have contributed resources and ingenuity to help address the COVID-19 crisis. On that note, this issue looks at how companies can tackle new challenges brought by the global pandemic. From addressing work overload to managing disrupted supply chains and newly remote workforces, our latest issue has evidence-based recommendations you can start implementing right now.

In the Spring 2020 issue, “Disruption 2020” brings you a fresh perspective on what disruptive innovation looks like now, as we begin a new decade. In this special issue, our all-star array of experts offers nuanced analyses of the disruption landscape — how to look out for it, how to create it, and how to counter it. Think of it as your innovation road map for the decade ahead.

In the Winter 2020 issue, MIT SMR looks at how the fundamentals of transformation in a technology-fueled world apply to all companies, regardless of whether they are a tech startup or legacy analog company. How will you keep up? This issue's special report, “The Nuts and Bolts of Digital Transformation,” explains why constant learning, new kinds of leadership, and effective change management are important to us all.

In the Fall 2019 issue of MIT Sloan Management Review, we discuss how, despite widespread agreement that collaboration is critical to achieving desired business outcomes, organizations have been flying blind on how to maximize that value under specific circumstances. Often well-intended collaboration initiatives have actually been counterproductive, sliding into overload for key employees. This issue’s special report, “Collaborating With Impact,” provides insight into these challenges and offers actionable steps for successful collaboration.

In the Summer 2019 issue of MIT Sloan Management Review, we discuss how leaders are still discovering the potential of artificial intelligence to transform processes, products, and customer relationships. While most know they have to develop new skills and mindsets in their organizations, they have trouble making progress toward actual returns. In this issue, our most recent special report, “Making Good on the Promise of AI,” seeks to provide insight into these challenges and offers actionable steps you can implement to start reaping the benefits of AI.

In the Spring 2019 issue of MIT Sloan Management Review, we discuss the difficulties in executing strategies that aim to harness digital technologies in manufacturing. To achieve that, it’s necessary to rethink virtually everything about how your company works and create new business models, develop new organizational structures, and lead differently. In this issue, innovation expert Vijay Govindarajan and former GE CEO Jeffrey Immelt draw on their collective decades of experience and scholarship to share their insights on tackling industrial digital transformation challenges and setting your organization up for success.

In the Winter 2019 issue of MIT Sloan Management Review, we discuss how, in recent decades, many large businesses have pursued top-line growth by scooping up startups or merging with established companies to acquire new capabilities and ways of thinking. Sometimes it works, but often it backfires. Of course, there’s another way to grow sales: organically, through innovation. In this issue, you’ll find a package of articles that explore that approach. Start reading and learn how to craft a compelling narrative, live into it, and make smarter bets on R&D.

In the Fall 2018 issue of MIT Sloan Management Review we take a look at the buzz surrounding blockchain, and what companies need to know before factoring it into their overall strategy. The issue includes a package of articles that cuts through the blockchain hype and helps you get a clear understanding of what blockchain can do and how it can be applied to your company's specific goals. 

In our Summer 2018 issue we offer a special look at China, which has become both a hotbed for innovation and an increasingly sophisticated consumer market. In many industries, Chinese competitors have jumped ahead of Western players in both research and development and in meeting customer needs. This issue looks at why Western competitors need to act fast to keep from losing out in the Chinese market and why it’s important to recognize Chinese companies as powerful players on the global stage.

In our Spring 2018 issue we offer a special section on sustainable thinking with articles that give a fresh perspective on the purpose of today’s companies. Economist Milton Friedman’s well-known claim that a company’s sole social responsibility is “to increase profits” is under siege. How should companies respond? These articles offer practical steps: Identify your company’s corporate purpose, develop and disclose long-term plans, identify financial risks from climate change, and collaborate with governments to build resilient communities. One industry where norms are changing is the transportation sector: Consumers are demanding new forms of mobility as urban environments grow increasingly congested. We hope the ideas generated from reading these articles will inspire you to lead in a way that best serves both your customers and the broader community.

Somewhere along the line, most of us have worked in organizations with inefficient processes,
inept leadership, or both. But work doesn’t have to be that way. The Winter 2018 issue of MIT Sloan Management Review offers some fresh thinking about how to improve the way things get done in your company. The article “A New Approach to Designing Work” provides an intriguing perspective on structuring work processes to achieve both agility and efficiency, while “The Truth About Hierarchy” explains how — and how not to — use hierarchy to create the best results. “The Trouble With Homogeneous Teams” explores the effects of diversity — and its opposite, homogeneity — on group decision-making. You’ll also get to read a fascinating case study by Julian Birkinshaw of the London Business School: In “What to Expect From Agile,” Birkinshaw describes what happens when an established financial services company decides to adopt agile management methods from the software industry. We hope these ideas and insights will assist you in building an organization that is nimble and high-performing — and that reflects the best a workplace can be.

Our Fall issue features a Special Report: Getting Innovation Right. Research articles include 12 Essential Innovation Insights; Creating Better Innovation Practices; Why Design Thinking in Business Needs a Rethink.  Our columnists in this issue include Dan Ciampa (What CEOs Get Wrong about Vision and How to Get it Right) and Bruce Posner (Helping Employees Improve Performance). We round out the issue with six articles exploring the digital future of management, in our Frontiers section.

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MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology, that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

MIT Sloan Management Review Magazine - Spring 2016

MIT Sloan Management Review Magazine - Spring 2016

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