Nuffoods Spectrum - NUFFOODS Spectrum March 2025

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Rationale Vs Hurdles: India's Fortified Rice Initiative
In October 2024, PM Narendra Modi chaired a cabinet meeting approving the continuation of free fortified rice distribution under the Pradhan Mantri Garib Kalyan Anna Yojana (PMGKAY) from July 2024 to December 2028. India's rice fortification (which comprises essential micronutrients like iron, folic acid, and vitamin B12) programme, aims to combat malnutrition by providing fortified rice to 80 crore beneficiaries. However, the initiative faces quality-related challenges. A regional analysis has revealed significant disparities in the distribution of testing laboratories, with some states having limited or no access to these facilities. Moreover, there's a crucial lack of standardised testing protocols, capacity
building, and continuous training for laboratory personnel. At the same time, the root causes of malnutrition should be addressed, including poverty, inadequate maternal nutrition, and poor access to healthcare. Experts recommend a holistic, region-specific approach to effectively tackle malnutrition, rather than relying solely on fortification.

Nuffoods Spectrum Magazine Description:

NuFFooDS Spectrum covers Nutrition, Nutraceutical, Functional Foods, Dietary Supplements. It is an integrated B2B media platform for the Nutritional and nutraceutical industry covering Nutrition, Functional Foods & Beverage, Dietary Supplements, Ingredients and allied sectors.
The Monthly print issue of NuFFooDS Spectrum will cover in-depth stories on business and market, research and development stories in the nutrition, nutraceutical, Functional Foods, Dietary Supplements and Ingredients industry. Besides, it will cover news, trends and analysis, business and investment opportunities, technology breakthroughs, product features and event listings, quick insights about the Industry on regular basis. Whereas the online edition will cover the above all at regular intervals with daily updates on the industry.