Echelon Magazine - March 2023

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Women without Rights

While we are preoccupied with securing our democratic right to hold provincial council elections - so we can sooner reset the economy, fast-track the debt-restructuring process, and decisively overhaul the ineffectual public while restoring law and order and governance) - blessed by Koalemos forever and ever, amen, and touched by his divine hands, we are perpetually comatose to far more vital matters. For instance:
Sri Lankan women put up with tremendous injustices. They have fewer rights than men. They have fewer rights than women in Rwanda, Liberia, Tanzania, Zambia, Saudi Arabia, Angola,
Congo (Dem. Rep.), Ethiopia, Uganda, Sierra Leone and South Sudan, and more than 126 other countries, the World Bank's Women, Business and the Law (WBL) Index 2022 reveals.
The annual index analyses legal and regulatory differences between women and men in 190 countries across eight economic indicators: mobility, workplace, pay, marriage, parenthood, entrepreneurship, assets, and pensions. Sri Lanka has an overall score of 67.5, which means a Sri Lankan woman has less than 70% of a man's rights.
She stands on level ground in mobility and marriage, but in the workplace, she has 75% of the rights of a man. She does not have three-quarters of a man's rights around pay and half the rights to a pension. She finds only limitations and restrictions to building a career after having children because laws deny her 80% of the parental rights available to men. She has fewer rights than a man to hold assets (80/100) or start a business (75/100), the WBL Index shows, and this is just the tip of the iceberg (and mind, the wisdom is in the simile!).

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.