Bringing Crafts To The Consumer

Through her Bangalore-based Studio Moya, Rashmi Singh is working on bringing relevance to traditional crafts even while helping to empower the craftspeople

Where did your design journey begin?

RS: I have always believed in destiny and it definitely was my destiny to be a designer! Coming from a place where the word ‘fashion’ was synonymous to being sparsely clothed and uncultured, and a family where anything less than a doctor or engineer was beyond acceptance, I had my share of blocks when it came to convincing them about a career in design. I was born into a conservative family in Patna, and landing up at NID (where I pursued a Post Graduate program in Apparel Design and Merchandising) was a huge culture shift for me. I fought my battle with the self and passed out with good grades, thanks to an amazing bunch of friends who helped me evolve.

Design for me has always been a way of life; it’s something that comes very naturally to me. I believe a formal education can only teach you the process and the technical know how to help connect the dots. It is about finding the need and engaging in problem-solving, be it in everyday life or professionally. In my work I always look for sustainable, organic solutions without taking away its character.

What is the story behind Studio Moya?

RS: In 2006 when I passed out from college, the design world was not yet so evolved - there were very few names and brands that offered good job profiles and salaries. Luckily, I was shortlisted by Arvind Brands and I had to make a choice to pursue my passion or take a job. Of course I took up the job. It gave me the confidence and exposure to build things on my own later. After working for five years, I quit my job as a Design Manager for Louis Philippe and went on to do everything I loved doing!