The Art of Leadership
Businessworld|December 12, 2016

It has been a year of big wins for JWT under the dynamic leadership of TAMARA INGRAM, CEO, JWT Worldwide. From record wins at Cannes to increased focus on workplace diversity, JWT has built a trajectory that most agencies can’t yet dream of. One of its great successes has been its India operations on the watch of TARUN RAI, CEO, JWT South Asia. With 20 per cent increase in business, it has added 140 new clients, opening a diverse range of possibilities for new business partnerships and collaborations. In conversation with BW Businessworld’s RUHAIL AMIN, Ingram and Rai talk about the agency’s future focus.

Ruhail Amin, Ingram and Rai
The Art of Leadership

THE CHANGING TIMES

One of the biggest challenges for advertising leaders is the changing times and preparing for it, especially when everything is constantly evolving with new technological innovations. Sharing her strategy for this ever changing market dynamics, Ingram says, “Our priority at JWT is to continue to grow the company. We are going to focus on three things: creativity, diversity in talent, and diversification of our capability. If we can do all that we can grow our business and make it relevant for our future. I am going to do that through training our talent, having new talent, and of course, acquisitions too are part of that strategy.”

BRIGHT SPOTS

One of the biggest success stories for JWT has been its India operations. The India unit has forged new partnerships that have paved the way for JWT in the subcontinent.

“This year has been fantastic as all the leadership positions have been filled up; we have a strong team now. There is commendable creative output. In terms of business performance, there has been a topline growth of 20 per cent since January 2016, and we have got 140 new clients in this calendar year. Attrition is down, and by the end of the year, we hope to increase our numbers further,” adds Rai.

Ingram describes the role of JWT India in these words, “It has delivered beyond my expectations. It has been a fantastic performance with 20 per cent growth, which is much faster than the economy, which is one way of judging it. We have also made extraordinary strides in our digital work and our creative work, but of course, we always have more to do.”

STRATEGIC MOVES

هذه القصة مأخوذة من طبعة December 12, 2016 من Businessworld.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة December 12, 2016 من Businessworld.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من BUSINESSWORLD مشاهدة الكل
Is Leadership Without Hierarchies Possible?
BW Businessworld

Is Leadership Without Hierarchies Possible?

LEADERSHIP IN THE current era is more challenging than ever before.

time-read
4 mins  |
September 21, 2024
The Rise and Evolution of Coffee Culture in India
BW Businessworld

The Rise and Evolution of Coffee Culture in India

AS A BANGALORE native, South Indian filter ‘Kaapi’ has always been a significant part of our tradition.

time-read
3 mins  |
September 21, 2024
The Daily Ground Goes Desi
BW Businessworld

The Daily Ground Goes Desi

Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point

time-read
6 mins  |
September 21, 2024
Cracking The Indian Code
BW Businessworld

Cracking The Indian Code

TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability

time-read
3 mins  |
September 21, 2024
Making Coffee the New Chai in India
BW Businessworld

Making Coffee the New Chai in India

Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee

time-read
3 mins  |
September 21, 2024
Scripting A New Era Of Coffee In India
BW Businessworld

Scripting A New Era Of Coffee In India

From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability

time-read
3 mins  |
September 21, 2024
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
BW Businessworld

"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"

SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul

time-read
3 mins  |
September 21, 2024
Fresh Brew, Big Ambitions
BW Businessworld

Fresh Brew, Big Ambitions

From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight

time-read
3 mins  |
September 21, 2024
"On Track To Become India's Top Café Chain"
BW Businessworld

"On Track To Become India's Top Café Chain"

In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition

time-read
3 mins  |
September 21, 2024
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
BW Businessworld

"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"

In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences

time-read
3 mins  |
September 21, 2024