On the other hand, fixed costs play a significant role, especially for startups in their early stages. Initially, the priority is growth—scaling the business quickly to cover these fixed costs. Historically, many startups, particularly in Silicon Valley and India, have prioritised rapid scaling over immediate profitability, especially during periods of abundant funding.
However, recent trends show a shift in focus toward improving unit economics. Over the past few years, as funding has become more constrained, startups have increasingly had to optimise their cost structures while enhancing revenue through means like advertising and improved delivery efficiency.
Private Capital Squeeze
Since 2022, the availability of private capital has slowed, prompting companies to demonstrate a clearer path to profitability to attract further investment. Startups that can showcase consistent improvements in unit economics stand a better chance of securing funding. Analysis of recent funding patterns reveals three categories of companies that successfully raised capital during challenging economic conditions.
هذه القصة مأخوذة من طبعة December 14, 2024 من BW Businessworld.
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هذه القصة مأخوذة من طبعة December 14, 2024 من BW Businessworld.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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