THE PATH TO MANAGING DATA AS AN ASSET

I am summarizing my experience, conversations I had lately with some peers and fellow data practitioners at various settings these past few years into 3 symptoms.

- Lenin Gali, VP, Data Engineering, Quotient Technology

• WTF State?

• I don’t know what I need!

• We have a lot of data!

“WTF”?

By now many of the C-level executives and leaders have faced with the challenges to overcome in choosing the right data technology whether it is as simple as processing and organizing the data in the cloud or on-prem or both, or be able to predict the users demands by reading their minds, proactively producing the outcome and some may call it data science and others misunderstand it to be AI. The Big Data, Analytics & Cloud ecosystems are testing the mental capacity of the leaders and they are not alone. We are reaching the “withdrawal of technology fatigue” state or also known as “WTF”. Many choose to blame this symptom on